One thing that I want to cover for you is the email sequence that we'll be getting into. And once you have someone initially opt in through your squeeze page, what you're going to send them through is known as a soap and Steinfeld email sequence. The soap sequence will be basically four days long five emails, one that they get instantly and then for four more days, and then everything after that is going to be what's known as a Seinfeld email sequence. Now I'm going to kind of show you walk you through what I do to create these emails, kind of the archetypes that you'll follow and why they're so easy, and why they're so valuable. They make my clients and me a lot of money. Whenever we do not email somebody, we end up making, usually about 20 to 25% of what we are normally making.

So that's a 75% plus loss on our profits. And it's because we base our communications on the ability to retarget through email and thus remark it To the individuals who are already interested in me, they just need to hear a little bit more and have a few more points of contact to overreach that little level where they say I trust you, and I don't trust you. And that's all it takes is that one extra communication that pushes them over the edge from being a nobody to you to somebody that is a rabid fan. And we do that through this email sequence that I'm going to be laying out for you