Okay, let's go ahead and go through some of the terminology that you're going to be using when you talk to solo sellers and providers. The reason behind this is is that this is just natural terminology that comes from the email marketing industry. So these are things that you're going to need to learn eventually. And especially when you get into the higher echelons, and you get, you know, a lot more successful with solo ads, you're going to need to just make these a part of your binoculars. With that being said, let's start from the top open rate. The open rate is literally the amount that receive your email.

So say we have 100,000 people that received the email and you only have 1000 people to actually open. That doesn't mean that they actually click through all right and end up at your website, but they just opened this email. Alright, so now the emails open So what that open rate then becomes, is 1%. That's your 1% open rate. So most open rates between industries, depending on how you treat your list, you're gonna find open rates somewhere between with solo ad sellers. Oh, I apologize for that pen, mistake 3% and 5%.

Now when it actually comes to your list and how you'll be providing because you'll be using an attractive character and trying to get what I consider industry standards, we're looking for between 10 and 20%. open rates, all right, and that's the higher end. But people who provide this for a living and sell their email list, they have a different type of relationship admit, these are types of people who are promoting all the time different types of stuff. They're not sticking to just one person or maybe a group of four or five that they trust is Just Hey, anything that comes my way. So that does create a certain relationship. So the open rate is something that you can ask about not many people are actually going to talk about that.

Because when you first make your purchases, you don't have enough value to them for them to get that open about their business and their email list. Because that's really private stuff at the end of the day in what they think. I think that it can be open, but also it should be closed to other people and not just to anybody should it be, you know, yelled to the mountains or on top of the mountain tops. With that being said, let's go on over and break down Ctr. So CTR is now someone has gone and opened up that email. they've read that little letter and you have that link.

And they've clicked through on that and they end up at Well, the sales page with your video. Probably some sales copy in long form. And that is going to count as a click through. So now out of the 1000 that came into here, how many ended up at this page? Well, 100 people. So what you're going to end up having is a 1% Ctr.

Now through that CTR, we're actually going to get what's known as an EP, see, because out of those hundred people that, you know, click through, we understand that 5% of those people are going to buy right. So when 5% of those people end up buying, that's a $37 product. And how about this, let's do easy math. $40 product times 55% for 100 people, that's five conversions five times 40 $200. So now, my $200 right. That's what I'm taking it off of My EPC is divided by my click through rate.

So for every click that I got that 100 clicks, then I have a $2 earnings per click. And that's basically taking my hundred clicks my click through rate. And just I guess it would be technically multiplying it by point O one since that's 1%. And then there we get our $2 EPC. So that's what an EPC is. And it has to do with your CTR, which of course is all judged by based on your list size, and the list size has multiple names to it, but at the end of the day, it's just your email list and the number that you have behind it.

You know, is it in the 10 k plus range? Are we talking hundred thousand that's not you know, it's it's not rare, but when you get into 1 million You do have to be careful with these people. These are the list owners, where they often tend to end up being spammers. And you're going to get very terrible leads, it's between these two that you're really going to be working. These people are stars in their industry, so they don't even you're going to be approaching them. And it's gonna be on just a whole nother level, that's really a training course that I could just build around approaching that ideal.

With that being said, your average list owner is going to probably have 10,000 100,000 emails to them. And that's going to be their list size. And from that 10,000 clicks 10,000 emails inside of the internet marketing industry and I'm just babbling off random numbers here, by the way, but I'm just kind of giving you ideas 10,000 you're probably going to be able to be producing about 100 clicks per email send and I call that PR em and What that means is if someone orders 200 clicks, and they have 110 k lists, it's probably gonna take them two days. Whereas if you have this, send those two there and you're scheduled in quick enough, well, he's probably gonna deliver that honestly, in about 30 minutes. So it's a big difference there. And that's just something that you need to keep in mind.

When you ask people about their list size, you're really just trying to get an idea or grasp on how quickly could they get these clicks for me, and what can i reasonably expect? That's some of the questions he asked and kind of interlude it in between, you know, how quick can I expect to get these clinics, you know, just like, how big is your list so that way I know what to expect in the future. Now people they'll they like bragging about their list size, so don't worry about asking for that. That's not like, you know, private CPC is the cost per click all right. And what we're doing with that, is we're just simply saying, Hey, I give you $100, what are you going to give me? Well, I'm going to give you 100 clicks.

So that means I have a $1 CPC cost per click. If it was 200, then I would have a 50 cent cost per click. And if you know it was a 400, etc, we could go on all night with this but it'd be 25 cents, etc. So just keep that in mind that cost per click when someone says, Hey, I'm going to give you a 35 cent CPC first time by then you know that that cost per click is 35 cents. So if I bought 200 clicks, then it's going to cost me two times five times that $70 So there you go. So that's what CPC is.

Now we talked about EPC, which is the earnings per click, but with the EPC. The EPC is kind of the short end results that you're looking for when you talk about what did your solo ad bring out right away. But when we're talking the long haul, we're talking that order form bump that we talked about earlier. And then that Oto one, and then that Oto, two, right. And then the order form bump. And through all of these things, we're trying to raise up the average cart value.

This is basically this is God. All right, average cart value is what you're looking for, at all points in time. Dan Kennedy used to tell me this, whoever can spend the most to acquire customer wins. That's it. If you can spend more than your competitor to acquire a customer, you will eventually push them out of the market. That's as simple as it gets.

So the ACV is extremely important. So what happens is, if we just have one product that we sell for $37, guess what our ACV is going to be $37. That's it. But if we order, add an order form bump, and that's another 37. And here's 147. And here's 297.

You know, through all of this, guess what our average cart value can raise up to 60. Even ad dollars per customer conversion. So that means that I can go over to one of my solo ads, and I can spend $80, just to get one sale. That's it. But that may sound crazy. But that means leverage means I can go to many more lead gen sources and say, Hey, give me One sale for $80.

That's my average cart value. And as long as they keep converting at that ACV limit, then I'll keep on spending and sending money to break even. And that may sound crazy. But this all has a game plan. And that game plan is known as the value ladder. The value ladder is something where you have a front end, a middle, and a back, which I would consider a high ticket, and then usually a continuity.

My continuity I love is Click Funnels. All right. That means for every month that you use, Click Funnels, I get something like 30% of that. So I have that. But outside of that, I don't really just have clickfunnels because I have my own. I have sales, funnel secrets labs, so SF s labs, and that's where I build out your entire value ladder over six months.

You know, 97 will probably be raising it up to either 197 or To 97 a month for six months. And you know, that's a continuity where people are going to pay you over and over. So that increases value. And those are different types of things programs. continuity is where people are paying on a consistent, monthly, weekly or yearly basis for something and you get paid that commission as well. That of course, is going to create residual income, and then your front end, that's just to get people there, you're just trying to break even, that's all your ACV is about your ACV is I'm gonna spend all of it all of it, just to acquire one customer up here.

So that way I can ID my buyer, all right, because once we do that, now we can send them higher offers, offers that costs $1,000 no joke $12,000 and then you can get 30% of that, you know, join my affiliate program get that so When you do, again, all of this, you can have a $4,000 conversion, because you've identified a buyer. And is everyone going to say yes or no, but a percentage will. And the more that you're able to get a whole bunch of buyers who are identifying themselves as needing help, the more likely you are to get these conversions here, here and here to actually make you money on the back end. So that's what solo ads are all about. And the ACV is God because it breaks you even. It's all about the front end, getting the buyer building an email list and then remarketing to those people and that's where you make your profit.

Finally, ROI, that's your return on investment. It comes down as simple as this every month. I'm investing $10,000 in solo ads. I'm getting back $8,000 I have a two k loss All right. So what that means is over two k i need to sell Two of my mid tickets, all right at $1,000 a month, or over the course of this entire, you know, over this course entire year, I need to sell 212 k coaching programs a year. All right.

And that's with me spending $10,000 and having a front end that at least makes some money back, right? Even if I don't break even, I'm spending this money. I'm eating a loss of $2,000 every month that's 24,000 at the end, but I can break even even still, if I just sell to coaching and out of $10,000 I'm sorry, $8,000 in actual purchases, I'm probably going to have you know, somewhere between 100 and depending on what your product is 400 sales, so 104 hundred sales out of all these people times that by 12 you know, so you're gonna basically simply just add a zero to the end of this, you're gonna have 1000 to 4000 people at the end of the year, who are going to want to hear about what you're offering is that next step, or what you offer for coaching for one on one help all of those things, and it doesn't even have to be you, you can affiliate coaching programs, all types of people have coaching programs, lots of gurus have coaching programs, I have a coaching program, and you can get being a common affiliate for that as well.

We'll sell the 12 and 25, and even hundred thousand dollar coaching programs. So all of these things, again, they don't have to be you yourself. But the idea is is that you understand why these terms are applicable inside the industry where they fit in and we've inside business and email and solo ads and just their derivative from all types of ideas and things. But these are the most important ones and I hope explaining why brings a little bit light into it. Your return on investment should at least be breaking you even it's a one for one at the end of the day. If you can't get one for one, you probably shouldn't be in the business then, at least after one year, and that's what I usually give things for people I say, give it one year.

If after one year, this hasn't, you know, worked out for you, then all right, but at least you've given it a full year and you know what your ROI is. But at the end of the day, when you follow this plan, you understand that there's a back end, you understand, all I got to do is sell two of these a month or two of these in a year. And I break even, you understand, okay, there's a lot of room to make money after that then and you're gonna end up selling a lot more things than you think quicker than you think because you offer them in a very simplified fashion. That's what my book sales funnel secrets is all about how to offer these programs, even as an affiliate for people to buy one after the other because they're buyers and he will buy 10s of thousands of dollars of items, but it has to be right here right now.

And if when you do that, I mean, you can identify people that will honestly spend 510 thousand dollars in just a plethora of goods, or even $25,000 overnight on a coaching program, just because you identified them right in that moment of heat. That's what the idea of reaching as many people as you can't spend as much money as you can to acquire one customer. Because one more new customer means one more new person, which means one more chance to get a buyer and he which can make you 10 times 20 times 30 times what your average buyer will spend with you. And that's what it's all about. That's where you get an ROI and deliver the type of value that you've been looking for.