Let's dive right into the SEO hacks. So what I like to do is go into the SEO metadata. And then I go to snippet, optimizer dotnet, you can go into snippet for Google, whatever it is, there's always a million different websites. Sometimes they come and go. But this has been one that's been with me for, I don't know, about half a decade now. And all you're going to do is you can either add in the URL or the title that you want to add to this.
So here's mine free. That's leaving two characters. So the idea is that for SEO optimization, Google's the gold standard for how your title and description will appear in all search engines universally. Now do have some offer shorter, I believe so but those are very rarely used. 90% of your traffic is going to be coming from Google, Bing and Yahoo, and they all use this optimizer right here. So when you go through, just copy whatever you write down and make sure that under these limits is my as long as they're underneath.
These limits, you're good. But the second thing they go over, look at that. You're this dot, dot dot, and that lowers your SEO score. So you need to make sure that you have that correctly. Now once you've got that, you're going to add in meta keywords, I suggest anywhere from 10 to 20, then the author, which is probably you, and your social image in case someone shares this page, which you are obviously going to be. So make sure it's a really good social sharing image.
For me, it happens to be my sales funnel secrets book, and I'm just holding it up and obviously promoting that image. With that, you'll have a great SEO optimization. And finally, if you go over into settings, you're going to come and see that you can optimize the URL right here for the pathway. Make sure that when you do that, you also come right back to each of these pages, click the gear button there. And you're also going to change this the same so this is going to be opt in. And obviously if you have a split test, then it's going to be you know opt in to opt into.
So that way we can keep everything different. But again, URLs are important because when people go and they type in URLs, or they look at the URL bar, they want to remember something and know what the page is about. So that's a good reason to optimize, you know, say something like, hey, free copy of, you know, my book sales, funnel secrets, or get, you know, an opt in here, or, you know, whatever it is that you have in mind, put that in the URL, it adds to the optimization, maybe it can contain a keyword, I suggest that really just denotes why the person's there on that page and what they should be doing. And then the sales funnel, that's all you're about is just trying to get them to do that. One thing that you have on that page, snippet optimizer helps in that optimization for SEO to get you more traffic.
So make sure that you use that for every single page that you make.