Okay, I don't want to make this too long and drawn out, but we're gonna get into a B. split testing. So for those of you who are not familiar with a B split testing what that means, what you're going to do is you're going to take a page, you're going to go through, usually, it's your opt in, right? Because that's what we want to focus in on. First, that's the most important the top of our funnel, the wider our top of our funnel is, the more likely we are to have success further down in that funnel for more expensive items where we offer a higher value for a higher price. With that being said. So here it is.

And then I'm gonna have an image here. And then my opt in bar, right? It's gonna say email. So What we're going to do with an A B split test and this is why I suggest getting clickfunnels because doing this as easy as I just did that right there, I swear that's as easy as it gets. I can't, I can't make it any easier. So for those of you who don't know you can go over to again Zack dash miller.com forward slash Click Funnels just go to my website you can get a lot of templates as well just go to Zack dash Miller comm forward slash blog, you're going to be able to have the search bar go and search just Click Funnels templates.

That's it, and it will come up. I have multiple paid posts about there's going to be a big sticky thread at the top for that search. And it's going to be my mega collection of all my templates from everywhere. And that's a basically as easy as it gets for being able to success hack, a winning sales funnel or squeeze page and there's Lot of squeeze pages that are offered. I haven't tested all of them because they're a collection of other users as well. But I have mine in there as well, too.

With that being said, so here we have this. And what you're going to do an A B split test, is you're just looking to change one thing. So now this is going to be some text here. So an A B split test seems exactly like a mirror image, except for one difference. One difference, we're only changing one thing at a time, and it may be as small as one word, it may be the color of the opt in button. And I'm going to get into a bunch of tips in creating your OPT in page if you haven't already created one yet.

And if you've already created one, a lot of tips that you know can make tweaks where just one or two tweaks can double your conversion rate. you double your conversion rate, guess what you double your funnel conversion rate downline because you have twice as many people seeing your offer twice as many people seeing your offer. Twice as many people are going to buy, so on and so forth. So making these simple small tweaks, lets you know, okay, this little thing versus this little thing. You know, on average, I may have a 35% conversion rate. Sure, it's not the best.

But where do we start from, we usually start from about 25%. All right. That's what we're about average. And then when you get over to where I work at, we're going 50 to 75, depending on the traffic, but you know what it takes to get all the way over here. More than 20 different split tests, I think I went through 23 or 25, or I'm always continuing split testing, but like, till I got to like that 50 to 75% range. It was over 20 split tests.

And I had a decent one to start with. Let me tell you, it was 35%. Actually, that's where I started. But even if you start at 25 you're going to change one little thing. And, again, with you following my tips and tricks, you should have a pretty high conversion rate from the get go. And then making that jump over won't be nearly as many tries as I had to go through.

But I didn't have gurus telling me exactly what I should be putting on a squeeze page. Now you do. So with that, let's move into one little change that one little change. Again, we may be converting at 40%. But we're converting at 41% here, guess what I'm going to keep even if it's just 1% more, and you may say, Well, Zack, what's gonna be the difference? You know, if I sent 100 clicks, is that a good sample size?

No, I would actually say somewhere between 500 and 1000 clicks, or thousand visitors is a good sample size to split test. And when I was beginning, I would split us between every 500 visitors so it'd be 252 page a And then 250 to page B, or 500, and then 500. But what I ended up really figuring out is that when you get larger, you finally have, you know, these numbers up real high. To increase that even more. Guess what, you have to increase your traffic as well. The reason being is that these things get so well quantified, that you're sometimes making little changes that may just bring it up one to 3%.

But over 1000 2000 5000 visitors, you can see that difference and it makes a difference. So that's what this is all about. So your A B split test, maybe 4041. But it's probably going to be some decent difference most of the time, you're going to be able to see back and forth. What ends up performing Click Funnels actually helps you with what's known as a confidence score. The confidence score, literally to you from one to 100% on how likely you are for this page to beat out this page, the original right because your A is always your, your your performance.

So you've cloned a and you make B and you make a slight change. And normally a is going to perform the best for the longest term. But when you first start out may not there may be a B now B becomes a, b versus C, o, b wins versus C versus d d wins. And then you keep going like that. And you get the best of each of basically, species of the life of your split your OPT in page, your sales page or whatever you're doing. It always gets better.

It just evolves. And that's what this is all about through a B split testing. And I want you guys to understand, you know this A B split testing. I'm not talking A B C split test. Okay, what that means is we're not creating multiple pages at once, and trying to get the best and we may create, you know, long form, short form, and then combo. Now, when we do this type of testing, it's a little bit more difficult in order to understand these results, because they're often very different and in similar, whereas, if you were to get rid of, say the combo page, and you just tried Long, long form versus short form, guess what you're going to instantly find out.

Okay, Long's better or shorts better. Now from there, what you can do is place it okay short form is our winner. So we knock this out long form. And now we'll create another where we focus on the short form at the top right, it'll be short here. And then if people scroll down below, they get the longer form down here. And now we're going to split test these.

And guess what, usually, usually not all the time, but this is why you split test, having more information, but having the correct information, right, this is why we use short form because we're going to be able to test our contact information, our singular message right away. And maybe this is all they need to buy. Maybe that's it, but then there's some that are wishing for more. And I bet you that those who are wishing for more are going to come down, see that they're going to come back up or you know, wherever you have your buy now buttons, they're gonna click on that, then they're gonna go on through, they're gonna end up buying more of your items because you've won them over with more benefits that lead to that sale ultimately. So again, a be split testing is most often better than ABC split testing, due to the variations that occur and simply the amount of money that's spent in order To get the numbers for an ABC split test, you actually end up spending more in a unique way, because let me quickly explain this.

What I mean by that, you know, you go, Oh, well, a B split testing versus ABC split testing. What's the difference there? Well, with ad split testing, you're going to do one v one where it's one v one v one. So in order to work this out, to understand, oh, this is the champion, again, we may have to send, imagine 1000 clicks to each page. So this is going to take two k, this is going to take three k. Now we found this as the winner instantly. So now we're going to compare that versus one C, and we'll label these I hope this doesn't get too confusing.

A, B, C, now Once we find a star here, the thing is, is that we're down to a different type of scenario, which is okay, now we need to test this and this. And guess what, we still want to end up finding out if certain percentages of people interact with that short form copy because that short form copy is going to be a winner for a lot of sales pages. They're known as tripwires. $10 or less. And you're going to end up having again, two k here, two k here. And out of this, you're actually going to be determining a better winner in the sense of a combo page where you're doing short plus long form, and you're going to end up spending less although it may take more time for a beginner spending less I know is often what our goals are, and you're still going to get great results and you're going to be able to bank on each of these pages, see and hear.

Because you have split test, your rankings are going to be a lot more. Whereas here, you spend a lot of money, not to really make too many different variations or improve the statistics of the sales page. So now here, it's the same amount of money. And then finally here, you know, you start earning. But again, you got to spend more clicks, it takes more to get there. And while you can run through, it becomes very complicated to learn.

What actually between A, B and C was the difference maker, you know, was it that this was blue and this was green, and that was red? Or was it because this has seven changes on or eight changes on or nine changes on it? And between that the more variables that you have, the more x's and y's that you're adding into the formula It just becomes almost enumerable to be able to do this because you're taking three variables and trying to figure out, okay, how's that equal this? Whereas with this, it's a lot easier to go, okay? x minus y and then we take that out and we go, Okay, well, it still equals to when we do x minus z. So x must equal to, that's the winner, right?

When you go through here and this route, it's going to take a lot more steps to figure it out. And again, that's why I want you to use Click Funnels, be able to use a be split testing, have a confidence score that lets you know when you have a winner, so that way you can move on split test the next version and improve your conversion rates.