Now when I talk about solo ad leveraged ability, there's a lot that goes behind that. But the main idea I want you to keep in mind is that even if you were an affiliate, or you have your own product, what you're going to need to create or have is a squeeze page. your squeeze page should be your squeeze page. It's something where you're saying, hey, you need to sign up with your email. All right, and here's a headline that tells you why you should do it. And once they do that, you're gonna send them to what I call a tip.

And that's the thank you page and I use it through Click Funnels, which I suggest you get by going to Zack dash miller.com forward slash. Click Oh, sorry. Click Funnels. So this is going to help you build out. And when you go to Click Funnels, you get that, just browse through my blog on my website and type in Click Funnels templates. And I'm going to give you an entire list of templates that you can use their pre built for you just like this.

So that you have a squeeze page, a thank you page, you have your sales page and your upsells all like I'm going to be showing you so your tip usually ends up being this clock, and it's going to count down from literally two seconds. All right, and then it's gonna say, hey, wait. And then it's gonna have this little thing, they'll redirect him over, and it'll go to your sales page and your sales page like we've talked about, it's probably going to be a very video, you're gonna have your Buy Now button, some, probably a long form copy down below. And once again, whether you're an affiliate or not, you need to find people who also do this as well. And then from here, they're probably going to have what I like to do is an order form bump. So it's something that's right here, where it's like, hey, check, mark this off, and it's another $37.

That's what I call an order form bump. And then that goes off. And you have your Oto one and Oto two, all right. And here, they can either say yes, or they can say no, and they can say yes, or they can say no. And then it finally gets to that checkout page. And most good sellers that you're going to be at If you do end up being an affiliate are going to have this type of setup, they're either going to have you inject the traffic right in here, or in here for themselves.

Either way, most times you're going to want a direct to sales page link. And then you're going to insert your Click Funnels email, from here, have a tip saying, hey, wait. And then it's going to redirect him to that URL. And this all happens inside this page, it just uses that affiliate link. And that's where it redirects them to. So you have all of this right here.

And you just dump them in the front of this and right here, and then you have Oto one. Nope, there I'm accidentally messing with my opacity. So technically, this is Oto one Oto two, and that means one time offer and again, most good sellers are going to have these things sales video sales video. tells you you should, you shouldn't, etc. And then you have, you know, your true tip, which is Thank you, you know, checked out, and you're all done. So when you have that set up, that's going to allow you to then inject solo ad traffic at a certain degree or a rate that you know, and all this is trackable.

So like I said, you have $100 for 100 clicks. And when you put that in, and say you have a 50% conversion rate, well, let's, let's go easy. Let's uh, let's go 25 because that's what most people start at, we're not going to go crazy. I have 75% conversion rates, but that's all discussed inside of other things that I teach on specifically about sales. And squeeze pages, because that is a science that you can get into and I talked about for almost seven hours. But it's worth seven hours.

And I'm going to show you the leverage that these little tweaks can make. So this tip, the way that I set it up, it's basically 100% of whoever goes through here. 100% go through here, and then your affiliate URL, and let's say we have a 2% conversion rate, right? And then here, they're good salesman, it should honestly be something like this. That's about the average rate across the industry. And then you know, whoever lined up here, etc, they are, they get this through email or whatever, they'll get different access points to this.

So but when you go through, you have 100 clicks paid for $100 25 so you got 25 emails for so each of those emails is worth $4 to you. I'd like to say that for each email you have, when you have it properly set up, you have a value ladder. And a value ladder is something that we'll get into even a little bit later. This is just one sales funnel. And a value ladder is multiple sales funnels hooked out through each other, you should expect $1 a month, all right. And that's again, when you're emailing every day, you're having an attractive character, you're leveraging the list, and you have products to offer you have a value ladder that there's a lot to it, but that's what a business is about.

So you're able to build this off 100 clicks a day. You go in 25 or 25 emails out of this. Then from here they go through, okay 2% conversion rate that basically means that you need to send 200 clicks through just to get one sale. All right. So 200 equals one sale and I'm going to tell you about this. The reason why I want to bring this up and why it's so important is the idea of this front end right here.

The front end is what's so invaluable. Now, if you say, your 100 clicks here, and they just converted 2% instantly sent all your hundred clicks here, but one sale is only $37 it's probably not going to pay for itself, right? You're just sending your money away, and you're basically losing losing it. I mean, maybe you get some things off the upsells that's, you know, you might get 50% commission off of here. So you know, that's like $20 you know, here's another $50 and here's like $100. So, through this, you go through, and if you can improve this front end, and now you're 50% email, sign up and you promote through email and retargeting through that, send it in their inbox every day.

Hey, here's why you should be checking out this thing. And you go through 2% All right, that's a low percentage really should be about five if you have email retargeting. 5%, should be converting, but 2%. Now, guess what? Send 100 clicks through, that's one sale $37. But that's not enough, you need about four sales in order to make 20 more dollars, right?

And an extra 50. So, with that being said, guess what, maybe we should raise this up. But if we can raise this up, this is a different thing. And at the same time, I know you guys are going, Well, I'm an affiliate, I can't raise the sales page, you know, and how that converts. Actually, you can it's all about the pre frame building inside your emails. And that's what leads to the conversions.

So if you pre sell people by the time they get to the sales page, all they need to do is just fill in their information. And check out they're done. So if you have it set up like that, that's how you can do it. Or at the same time, you can even track and collect these URLs that they have, you can build your own sales page and redirect just to the order form link if you want. So again, just get the URL for their order form link. And then you can put that inside your sales funnel.

So this can become your sales page. And you can optimize it any way that you want. So once you do that, yet 5% again, you know, now this is this is really what makes the difference because if you only have 10% coming through here and guess what, even if you had a 20% conversion rate, this is gonna be a bismal still going to be a bismal because it's all about the front end you need your front end to work. So for me, it goes between 50 and 75%. So 50 percents, my average and then I come over here, every hundred clicks I send here 5% conversion rate, and then I know them working within some relative bounds, I'm going to get about what to two maybe three sales two and a half is where the, the average actually is. But say we call it three sales.

All right, three sales $37. Guess what? I made my money. I made everything back. And now this is gravy, I just made another 20 bucks, because I got three sales and one person buys. Now I sent 200 clicks through here, I made my money back.

Now someone bought this. And this. So now I made $120 by paying $200 in clicks because I broke even right. And now I got this. So it's creating this leverage point where normally we have this big boulder as entrepreneurs to overcome, and it takes a lot of little things to overcome it. Right?

But instead, what you can do as you can change the position of your life. leverage. And when you find leverageable points, and I talked about this even inside my course, how to get more done in seven hours the most do in seven days, your leverage point is what changes everything. Now, you only need a few little things to go, right. Right. You don't need nearly as much over here where you need basically the equal amount and entire Boulder.

Over here, look, you just need a little bit. And now it balances everything out. And that's what a front end does a front end is that leverage it moves it over more when you're able to collect your own email market to them over and over and over and over again. That moves that leverage point over more. When you're able to even have your own sales page, copy exactly what they have in add custom changes that you want for your traffic. Guess what?

That moves that leverage point over. All of this is possible. Right here So Zack dash Miller comm forward slash Click Funnels and you can go and get my templates at Zack dash Miller comm forward slash blog and just look up Click Funnels templates. So I hope that explained a little bit of the leverage and how much solo ads really delivers this power where you know, instantly I'm always going to pay $100 for these hundred clicks. And so now if I can break even off of these hundred clicks on an average, then I'm going to be you know, building a buyer's list and an email list so I'm going to break even later make more. And then at the same time if I can build a list even as an affiliate, and make money at the same time, all the better because you're going to have an email list, you can now remark it to other affiliate products and make even more money.

So it's for your benefit to build an email list and use solo ads to create that leverage inside for you. I hope that all made sense for you guys. With that being said, let's move into the next section.