Now I want to break down something that may seem basic, but I know that a lot of people have questions on it. And I think they can really narrow down the split testing that you're going to end up doing. Because this is the basics of what a squeeze pages. And I want you to just take note that above the fold simply means when someone opens up their browser, they're scrolling through, they find your page, they land on it, whatever they can see on their screen, I'll be mobile or desktop. Of course, the two being different, you know, versions of each other. What do they see in that initial screen, not scrolling down, that is above the fold.

Everything that you have, that's important, should be above the fold. No one should even be scrolling down. Everything that you need to say and even your OPT in even on mobile should basically be above the fold as much as possible. And at the very least, it should be pretty darn close to just a simple little flick of your thumb or finger. When it comes to a desktop, that should basically be all of your page when it comes to getting an email, opt in for any reason, if you're going and trying to convert the sale. Now mind you, the above the fold changes in the sense of in order to order or get their first the most important information, usually a video, that's going to be what's above the hole.

But when it comes to squeeze pages, squeeze pages need to be very simple. You're trying to give a simple piece of information for a simple request someone's email, and in today's day and age, it should be one of the easiest things to say yes to because in an email, people can ignore you. They can hit spam, they can unsubscribe, at the end of the day. Most people in terms of email, take it as just a simple waiver to get past some sort of hold before they get the information that they desire. oftentimes you'll see websites starting to do this even more, especially as we go in the future, I predict that more newspaper sites will have people signing up with their email, just to be able to log in and read their website. That's where the consumer base is then going to come from email marketing and ads being shown and who knows, even background services may be mining for the future of cryptocurrency.

But what squeeze pages are meant to be is simple and to the point direct, easy access. What are you trying to give them? Put that headline right here? Once you have that, you're able to simply identify what people are after. If your headline doesn't convert, well, guess what? A lot of people aren't interested in what you're presenting, or maybe they don't have the same issues that you're trying to solve.

Maybe you need to realign your language so that weigh the conversions and the way that people assimilate with what you're trying to solve as the issue will be much easier, which increases conversion rates. So, a squeeze page is only going to have basically a headline. And that headline is going to be very short. It's usually gonna say something along the lines of free something that shows you how to without having to blank, so how to blank without blank. And then what that's going to do is let people know hey, it is free. It comes in this kind of format well, whether it's digital, audio, video, you know, it's a PDF all those things are going to let people identify with the modem that they most like, you know, if they're not a reader, guess what they may not be interested in a ebook, maybe if they're not a listener or they don't have you know the time to be able to auditorily listen to something, they may not like the audio version, I often find a short video is what converts best, most people love videos.

It's interactive, it's easy. And it doesn't have to be complex, just as simple as the videos I'm doing here. It could just be you talking, and you show them how to blank whatever that benefit is, without some detriment that it takes to achieve said benefit. When you do all of that. That's what creates a squeeze page. It's the simplicity of saying give me your email.

And that's what I only suggest you ask for in the beginning of their emails, when you get their names. That's when they become a buyer usually, and that is going to change the relationship. So referring to people by their first name at that point, then becomes much more plausible and much more endearing as well. So a squeeze page, keep it Simple, keep it easy, and you're going to have a lot easier time split testing and knowing what works and what doesn't