Okay, so in talking about the attractive character, I thought I might as well go through it. This is again included inside my book, I include a lot of the storylines. I go into depth about the details of this, but I'm going to give you just a quick overview. So that way you can understand what's going on when I mean, an attractive character. And what makes up an attractive character. There are guidelines, there are ways to go about this to literally, you know, creating an algorithm scientifically, no, this is going to result in a successful personality type.

So there's basically four elements that you want to stick to, and you're going to choose one of the four identities, and then you're going to stick to one of the six storylines. You can eventually use them all in your emails and through your, you know, natural course. But you're going to start with one that's the one you're going to introduce to people almost all the time, right, that's the one that people know you for. And then there's other things. So when it comes to the elements, there's a backstory. There's a way that you've got to who you are, you know, why you are the way you are, how you think what you know, all of that.

Those are of course, backstory elements, you need to have parables, stories of how you failed, why you learned this. And when you start thinking back on your history, or even an attractive characters history, it can be someone that's either you, it could be that your client, even, you know, hey, john, john, the plumber was, you know, forever, in denial that he needed to have GPS tracking systems on his fleet. But the moment that he started seeing that, you know, his units were missing overnight, he installed them and then he realized that, you know, he was paying people twice as much as they should have been for their work and, you know, now he's making twice as much money etc. So there's a backstory, even if the attractive character isn't you. It could even be an imaginary person, you know? Kind of like the Geico Gecko.

But when you think of an attractive character again, we think of usually for me I call out Jared from subway. Was he the guy who owns subway? No, but he was the guy who lost a lot of weight eating subway. And that's why he was attractive to all these, you know, people who were overweight now thought, hey subway, which was and still is basically, a fast food chain is now a reputable diet chain, or I guess, however, you would call that that's a backstory though It added that so then you want to polarize. So polarity means, you know, it could be positive, negative. I talked about Trump in an instance but you know, that's one polarity that's a negative, you can do positive polarity, but the point is, don't put people on offense.

The last thing you want to do is be forgettable. See, whenever I go into anything, I have high energy I'm going in I talk about things that I know I'm very direct about it forceful, and it's those types of personalities. You know, I'm straightforward, cutthroat honest like that. It becomes a lot more, you know, oh, well, I don't like that type, you know, he's just too bright. He's rough around the edges or maybe something of that nature. And that's okay.

Because that's a polarizing nature. And it's not that you're supposed to attract everybody. It's that you're supposed to make certain people, rabid fans. That's the idea. Then you go into number three, which is your character flaws. Everyone has these All right, for me, I talked about, you know, if you want to know anything about sales funnels, you want to know anything about things that I've done, I've done, you know, eBay arbitrage, Amazon.

I've been a publisher, I published multiple books, I've gone into health, all those things. But when it comes to anything that I don't know, then I make those my character flaws and I let people know about it. I don't know anything about Facebook advertising. It's why we don't go into it. I don't know anything about Twitter advertising, how to do paid ads with that fake Facebook paid ads. I again, have someone I hire, they do that for me.

I don't need to worry about that. I'm an entrepreneur who doesn't have to wear multiple hats. So that's how I work. I want to utilize my time and leverage what I'm good at. But that's my character flaw. But then I can use that character flaw to my advantage as well, right?

Some of the same character flaws, you have the same character flaws that your audience has. So when you connect on that, and you're open to those things, and you say, hey, this can be used to our advantage. We're not the type of people who want to go off and learn how to do Facebook. So what you're going to do is you're going to take this training course right here, I had so and so come in, he's going to help you learn how to train. And this is going to be you know, a course that allows you to hand this off to a Facebook person, and now they're going to start running ads for you, and they're going to start making sales with that. So again, you know, you can turn those character flaws there or negative into positive things because they probably relate to the audience for parables.

Like I said, the backstory needs to be told in parables. It's just like In the grapevine, right? Jesus of Nazareth told stories about, you know, great human emotions and depth, full storylines. And it was all in tangent with a grapevine or an object. It was a parable. It was something where people were able to relate and learn some lesson at the end.

And it was through that story that the lesson became much more impression on them. If you just said don't kill someone, well, it's like duh, but when you go through, you know, the idea of Cain and Abel and how, you know, Cain was very jealous of Abel and you know, the offering to God and all of that storyline the main idea was is the earth cried out and you know, all of those things the idea of these parables of that's why you don't murder you know, it's it's this almost like, wow, it's not it's not only bad, but in you'll feel bad. But it's like shameful and it's like wrong in all the sense of nature, right to kill another human. So There, that's how you're telling parables through and things stick much longer. If you just tell someone to do something, they'll go do it and then gone.

But when you tell things through parables through stories, and you give a lesson through it, they remember that forever. And that's the power of the attractive character. Now the identities that will go into the leader, someone says, go here, do this, this is it. The adventurer, someone who is on adventures, you've had a little success, you're still finding your way. You're saying Follow me on the adventure or as a crusade through and you know, test out ABCD so you can even be an affiliate marketer with that, the reluctant hero, that's what I play. It's, I know all this knowledge, I know all this great stuff.

300 Pages, I'm given to you for free. I know even more than that. And I know so much that I just have to share it. So that's why I'm here. And then that's my identity. Then you can use the reporter the evangelist, someone who has no business being in the industry, but you want to you want to find some way to get involved.

So you go out and you start interviewing and reporting on people who are in the in the in the industry big names. And from there, you build and you branch out and you get seen as the person next to that person. So it just builds up naturally. And interviews are always a positive thing, no matter what, even as the reluctant hero, I still love being the reporter, because you can just get, you know, people with interviews and just talking with them for 3045 minutes. And that's what starts a relationship now. Are you going to go off and immediately JV with that person?

Oh, probably not, you know, maybe one and a dozen or one in 20. But the idea is that you created a relationship. And through that you can come in, you can contact three months later, hey, we did this promotion, we sent these people over, I'd love to come back. I'd love to do another interview. And if we if you'd like, you know, I've created all this content. I'd love to merge it with one of yours, we can create a new course.

And you know, boom, do this and promote it. So Whatever you want, that's a great way to leverage things. That's how I do it when I do the reporter. So all those identities, choose one added the storylines. I'm not going to really go through them. They're pretty self explanatory.

Here I was before. Here's what happened after, you know, here's I went through this thing, I lost my dog, I lost my wife, I lost my house, and then I got it all back because I could sing country music, you know, the story of secret talent. Well, I have a secret. And it's because I did this secret thing inside Amazon that Kindle doesn't want you to know. And it made me money. Basically, I could put $1 in and get $100 back out.

And it was like printing money. The only problem was it only printed $100 a day. But do you want to know the secret? And then boom. Okay, so number four, this amazing discovery, hey, you know, I learned that you can get things on eBay for a really low price. And then this amazing discovery that you can go sell it on Amazon for twice as much.

And you know, that's an amazing discovery number five us versus them. It's kind of like, Oh, you know, these people, they're teaching you this that's wrong. I'm gonna go teach you this, it's us versus them, these people, you know, this is why you failed. I'm going to show you how to succeed. Number six is the third person testimonial, which is, again, if you have an attractive character that is not you or the business or any way related like that, it's you know, a customer or a client. That's where that storyline will be used.

So that's the attractor character. I hope you enjoyed that. That was just kind of a bonus quick overview, because I have a whole entire course that talks about this, how to leverage it, how to build dream clients, and customers and why all of this is so important. It fits in together in what I call story selling, which is so important in today's day and age. Because I think that that's what people buy on is emotions. Nothing about buying or purchasing is really logical.

It's mostly emotional, and with an attractive character. You can be the hook in people's heartstrings of emotion.