Okay, now let's move into the who, what, why how script and this is a very easy script I usually use this in between for sometimes freebies and opt ins Like I said, I like to split test that sometimes it lowers it, sometimes it increases it, it depends on your delivery and the industry or niche, you know, because it's usually I'm in cutting edge marketing industry. A lot of things I do if they're just even a few months old, then again, I have to update or I have to stay very simple, simple is usually the best option to go with. And then I can update later after I see success from basic optimizations that I know always work. So with the who, what, why, how script. You can also also apply this to a free plus shipping and a tripwire and as long explained tripwire is anything between one and $10.

Usually the $7 mark is pretty good. The reason being is that people love that number seven, it's just some sort of numerology thing. That's kind of in Inside the human mind that we love our sevens for some reason. So like I said, if you do free plus shipping, that also works or a tripwire, if you do anything that's over $10 on your sales page, then who what, why how script probably won't work, you're going to need something a little bit longer, a little bit more invasive, because you have to build up more trust in that short amount of time. The Who, what, why, how script usually lasts between, I think somewhere between two and five minutes. I usually hit mine at about the three minute mark, but it goes just like this.

Who are you? I'm Zach Miller, what are you offering? I'm offering my book sales funnel secrets. Why are you offering it because I want to get my best materials, my best knowledge over a decade of experience inside your hands. And because I know that you're going to end up loving this so much and buying a lot of my other products right be truthful about it. How How can you get it?

Well, you're just going to go over on the left side of your screen right over there, fill in this you know fill in the order form and where we should ship this book to you We'll send it your way. What's the catch? Well, the catch is, is that there is no catch. I've already bought a copy of this book for you, all I need you to do is just pay the shipping and handling. I got the book I've already paid for, you know, the, the special offers the golden tickets, all of this different stuff, whatever it is that you have, whatever the catches, that's the time to tell them. If there is no catch to say, what's the catch, there is no catch.

For me, I guess maybe the catch is the shipping But again, it's just that's anything is gonna charge you shipping, they're gonna give you it for free. urgency. urgency is that this book is in limited print. I have to go order another copy, you know, another order of copies. Every time that we run out. We run out very quickly, usually within a couple weeks.

And we're getting near that point right now. We're only at like XYZ copies, you know, 50 copies, 100 copies, whatever. And it takes two three weeks to get this refilled. So I want you waiting. I want you to get the books as soon as you can inside your hands, what's my guarantee? My guarantee is that you're absolutely gonna love this book.

And if not just contact us reach out. No questions asked. I'll give you every penny back. And I'll let you keep the book and we'll partners friends. Does that sound good? Good.

So quick recap. Again, I'm Zach Miller offering sales funnel secrets, I want to put my best materials in your hands. And in order to get this all you have to do is fill out the form on the left hand side, tell us where to ship this. What's the catch, there is no catch, just pay for the shipping so that way we can send it to you anywhere in the world. You need to hurry quickly though, because there's a limited number of these copies. And here's the guarantee.

If you don't love this book, just contact us. We'll refund every penny back and as my kind of keepsake to you