Okay, now I want to dive into what I call the bridge page funnel. And this is pretty simple in nature. When you break it down, all you're going to end up doing is using paid advertising to drive traffic clicks, people, visitors, however you want to call it, it's all synonymous for the same thing, a real human on the other end, it's going to opt in to your squeeze page. So you're getting them to be pushed there. Now once they opt in for something, most people come right here with a mindset of free and well that's going to get a high number of people onto your OPT in list or your email list that isn't going to translate well into here's something for free by this. It's all often going to create this distrust or this this bend in.
Well, you said that I was getting some for free. Why are you trying to push something that cost money on me now and why? What you can do to overcome this difficulty that basically everyone will have, no matter who you are the second that someone says free, you instantly go great, this is all free. And now I should get this for free with no other payments necessary. And that is correct, they will probably get some freebies in either an email that you'll send shortly or you know right after that can be delivered, I usually suggest giving inside the email. So that way you can use your bridge page as what I call a transition from freebie to buyer.
This often creates that Rift and it sews it back together and allows you to go Hey, you did get what you signed up for for free in a few moments that's going to be inside your email. But in the meantime, I have something really cool for you to check out. And it's usually going to be something like, Hey, would you like to know the two steps that I did to go Create, you know, XYZ that I'm talking about and make it even bigger. You know how I doubled my sales after initially doing this one thing that I'm talking to you about, or I gave my freebie for, so that you have a freebie where you're teaching someone how to use Facebook. Great. Now you can then reach a page and say, Would you like to learn how I got, you know, 5000 followers in 30 days to my Facebook, my personal Facebook page, you know, oh, that's something that's really interesting.
Sure, then that's going to lead them into a call to action where it says Yes, I'd love to learn more about this. Once they click on that button, and it doesn't have to be a click. I've actually use this with a timer countdown, where I'll say, Hey, you know, you have one minute, just read this. And if you want to see what's going to redirect, if not, you can click on this button to redirect yourself. Either way, what this does is it allows you to bridge people over from that mindset of I only want this stuff for free. I'm not here to do anything else outside of get my free information and leave GTFO.
But when you get this bridge page, you're automatically asking people for basically permission unconsciously to sell them. And the way that bridge page is set up is usually just as simple as, would you like to learn more about this? If so, click here, you know, and you're going to let them know at the very top of the page, Hey, your free video, your free ebook, your whatever has been emailed to you, you'll be given instant access. But would you like to learn more about how I did XYZ? In so many days, you know, you can make this other headline that builds off of your initial squeeze page. And that bridge page is going to push you into someone then buying that offer in which you show them.
Hey, here's how you use Facebook to get 5000 followers in 30 days or here's how you use Amazon's To dropship things from China and make six figures, here's how you Whatever it is, it transitions them over. And that sales page naturally starts informing them of that process. And now this is where people come out, and they actually convert. In the meantime, if people go to this bridge page, and they fall off somewhere, guess what, that's why you got their email address. So every emails going to be sending them to that sales page right there. That's what this is entirely about, is just getting them to that sales page, so that you can properly transition them into a buyer for your list.
And the bridge page does the best job of doing that. Basically, instantly, and you can transition someone from a freebie opt in subscriber to a buyer who has purchased not only your front end product, but also all of its upsells usually in the course of five to 15 minutes, so This happens very quickly, and having the right wording. And making each of these pages very simple so that all of these pages can be gone through in less than 10 or 15 minutes reading. That's what's going to basically allow you to create that sales funnel process that ends up outputting more than you input. Again, if you can, obviously, even if you didn't make that it was one in one out, that's a break even funnel. But with the bridge page and upsells you're hoping to make a little bit more especially if you're an affiliate.
But at the end of the day, a buyer's list is what we're going after.