Okay, so what are solo ads? Well, solo ads are pretty easy. Whenever you have someone that has an email list. All right, they're going to have maybe 10, even 100,000 people on their email list, all reading their subscriptions, depending on how often they email sometimes once a week, sometimes once a day, it all depends on how interactive they are. But what this email person is going to do the list owner, they're going to talk to their list. And you're going to write out an email.

And they'll of course, have their own right to edit it. And you're just going to write out something and they're going to send that off to their email list. So you're not actually buying a list. It's not anything that is illegal. All right, this is 100% legal, you're actually contracting out the service. Have the list owner to send a promotional email to his subscribers.

That's completely as I see it. That's 100% legal, you're paying for advertising and promotion services. So what that's going to do is then drive those people and to a sales page. All right, usually that sales page, what's it going to have? Probably a video or something, obviously, a call to action where it says, Hey, buy this now. So whatever you do, what's going to count as a solo ad?

Well, a solo ad is determined usually by clicks. All right. So that click occurs, not when someone comes over into, say their email. And just to add a little bit of flavor to everything, You're gonna have emails, probably set out like that. So once they go inside and not just clicking your headline, you know, maybe click here, they're going to create good headlines because they know how to speak to their audience. But that's what you're going to create is known as a swipe file.

And you're going to tell them, hey, here's kind of how I present my product. And I would write an email, you can write it in, you know, send it off based on how you determine it best to talk to your audience, because you know them best, right? That's, they're the ones who built it. They know how to speak to them, what they respond to what's good. So if they change anything, it's usually for your benefit. So they're going to go ahead and they're going to click inside that subject line, and then it's going to deliver them right to that email right.

And inside this email, you're going to be talking about your product. Maybe how the benefits of it some awesome things behind it a testimonial even. And they're gonna have this link to click right. And when they click on this link right here, then that's going to take them again to the sales page. Once they click on this link, that right there, that's when you register one single click. So they have to go through not only do they does it have to actually end up in an inbox, but someone has to click on the subject line, not only do they need to click on the subject line, but then they need to click through on that right there and determined that someone has actually, you know, clicked through into your link that you're tracking, to make sure and say, hey, yeah, I want to check out the sales page.

So when you pay for 100 clicks, you're not just going to get 100 clicks into this, you're literally going to get 100 clicks. That land on your sales page or your OPT in page, whatever you choose to do. And that's the power behind having a solo seller or solo provider, because this service allows you to instantly leverage the amount of clicks for a specific amount of money when you know, hey, this cost me 100 clicks, you know, 100 clicks equals $100. And out of 100 clicks, I have a 2% conversion rate. And I'm converting for a $37 product, guess what, two times 37 Well, that's not working out that $74 if we got one more sale, that would be worth it. Or if we even got a 2.5% or like I teach, you know, what we're going to do is we're going to have upsell one upsell to upsell three, and throughout all of these, then that 2% conversion rate you know, 10% is going to convert here.

5% Here, 3% here Then that raises the average cart value. Okay, so I know this is a lot I'm going over over here. But the point behind it is, is I want you to really see that solo ads are something that gives you leverage. And we'll talk more about that leverage and how it really comes into play in just a moment. But just quickly put this inside your mind, because this is a great thing to obviously be able to see your email list becomes, or their email list becomes your email list you're able to promote to someone. And the best part is, is that the way they usually promote you is by saying, Hey, here's someone that I love that I trust, you know, I've seen their product.

Here. I'm talking about it. I want you guys to check it out as well. And then boom, you get 100 clicks from that list owner, and it's a lot of great leverage. Now, there's other Other ways to do solo ads, but the main way that I'm going to be covering is the most generic, which is by clicks, not by impressions or views, per se, or you know, a singular send. Those are called more of media buys or ad buys, in which you would pay a list owner 100, you know, that has 100,000 emails, hey, I want to send one email to all 100,000 users, no matter what the outcome is, here's the flat rate, you know, it'll be like 3000 $5,000, depending on how valuable their list is.

So you want to keep that in mind that when you're doing 100 clicks, this may be something that you know, is the best to start out with, because you're going to be able to leverage these things. And you can even start talking to your solo ad sellers down the line and saying, what are your open rates, you know, what are you kind of getting here, and when you understand that, then you can apply that not always perfect perfectly because everyone has their own list and email list. They have their own religion. They've built in the way that they communicate and treat their list. But you can kind of, you know, go tit for tat maybe, and say, Well, if it takes, you know, 1000 emails to get 100 clicks, then if I go to 100,000 list, I'll probably get about 1000 clicks. And who knows what the quality of those clicks are as well.

So you need to do a little bit of testing and find out the main thing that we're going to be going after is your AC. Oh, can you see that was a big whoops. ACV average cart value. Right there. That's what we're going after here. So with that being said, your email list or their email list becomes your email list through solo ads.

It's something that is very leverageable