Now I want to dive more into what a breakeven funnel is and why it's so necessary when you're using and purchasing solo ads to build your business and your email list. So let's just start off a break. Even, that's what the funnel we're going to be making a break even isn't the idea of it being a specific sales funnel per se, but the actual idea of what occurs through the break even funnel. So I'm just gonna go ahead and copy paste a couple of these. And one last one. All right, combine all those into one.

Move it over a little bit. There we go. All right. So So what we're going to have here is probably an opt in, here's gonna be your t, y p, here's gonna be your sales. And then from here, we're probably gonna have an Oto. So your opt ins pretty simple.

All you're trying to do is collect a free email list. So anyone that goes here is going to be then sent on a daily basis, different types of emails, and they're going to be sent that again every day. So every day they're getting an email. That's what they signed up for. There's some big headline, it's telling them here's why you need to sign up right now. Once they have that they're going to be sent to a tip, that tip is going to have a Little countdown timer.

And like I've explained before, this tip is going to redirect them usually in just a couple seconds. And then it's going to say, but wait. And then it'll go over. And from here, you're going to have probably a sales video that presents something, they're going to have the ability or option to then buy. And of course, like I've said before, you're going to have your long form copy, and then probably over here, another video, copy by now button, etc. So, when you get this, your breakeven funnel is all about this entire setup right here.

All right. So this together is your breakeven funnel. And that may even mean having additional upsells. And I don't recommend more than three upsells. Alright, so that's about the most that you can have before you start really pissing off your buyers. So when you have three upsells, what you're going to go through is you're trying to get your OPT in rate to be as high as humanly possible because this is your front end of your funnel.

If the front end of your funnel isn't wide, and it's really narrow, like that, guess what that's gonna mean, you're not going to have as much results, level two at level three at level four, etc, and so on. So your front end is your most important whether you're sending people to your opt in or you own the product yourself, and you're sending it straight to your sales page. Either way, you want to get their email right You want to get that information, so that way you can mark it to them every single day, we're looking to have optimally about 50%, opt in rate. Anything below that we need to keep on split testing working on what we're doing. The tip, I always say about 100% should basically go through because it's like three to Hey, wait for we sent your freebie but wait one, and then they're redirected and they're at the sales page.

From here, through remarketing in that initial send through, we should see about a 5% conversion rate. And that's not gonna happen immediately. That's between 30 and 60 days. And then from there, you're going to probably need to refresh your list in a sense, you know, some people are going to drop off, others aren't going to be as hyped up because you're catching people who are in the now Moment of wanting to succeed with whatever you're offering as a product or service. So from here, that's 5%. Then for Oto one, usually I have about a 25% rate.

Then from here, I personally have a 15. And then it's 11. But I like to make it simple math. So 10. So from here, you're looking at getting 100, click throughs, right? So you send 100 clicks right here.

Guess what, that's 50 opt ins, out of 50 opt ins about three people will buy, right? Because that's 5% point oh, five times 50 equals 2.5. So I'm just gonna round up a little bit, three times. And we do the math on this say $37 or we do it even easier. Right there $30. So, we may have paid $100 for these hundred clicks.

And we just got $30 on front end sales. But again, this isn't your front end. All of that is your front end, okay? So you need to keep that in mind. So once you have this 50% opt in two and a half people will buy. Now you have, you've just made $90.

Now out of this, there is a chance that one person, right 25%, one out of four, one person will buy here, or buy here, it's not more it's not as likely over here, but one more here. So even if we were end to end up pushing, say 120 clicks, right 120 clicks ends up being or I'm sorry, you would end up being me do the quick math on this 140 clicks, right? And that would get us that cost $140 that would get us four times 30 $720 then we have an Oto. Maybe that Oto is $27 right or something or another 30. Now what we're looking at Is this hundred and 20 that we may plus this 30. And anything after this is ravy extra, even if it took this and this and this and this all breakeven, it still be worth it, because the very idea is that you're going to have a value ladder that you offer people.

Alright, let's gonna come up with a few steps. There's the value. There's the price, and then I like to always remind you guys that we'll be having a continuity here as well. So here is what I call your bait. Right? Your bait is what gets their email.

And then here you're gonna have your front end. And that front end is going to create your first buyer so your ideal buyers. Then from there, what you're looking at Do you mean is you're gonna have a mid ticket, as I call it, and that mid ticket is there to actually start profiting you because until this point right there is where you break. Even. All right, the whole idea is to build a buyer's list a large buyers list that you can virtually pay as much money. You know, if your average cart value your ACV is $40 per purchase someone who buys your product at $30, and then they end up buying on average, $10 and upsells.

You can spend $40 to make one sale on your front end. And what that's going to do is build up your buyers list a lot quicker, and then you're going to have thousands or hundreds at least of people that know you like you and trust you and then you're going to come over here and you're going to benefit tell them, hey, go ahead and buy this mid ticket item here, or buy this back end, right. And the back end is going to be ranging from 5000 all the way to $25,000. So there's a lot of money that can be made here, and this is one K to five K. So as you can see, you only need to convert maybe two, three people a month for anything in your mid ticket, and you can make some good money, have people converting one or two a month inside your back end.

And now you have a six figure business every single month. All this is trying to really bank off of is the fact that you have a certain paid amount here, right? This is your solo. So your solo, you know, it's always going to be this amount. And then when you send it through, you're looking to break even right, so that anything that passes over here, from emails To buyers, to just people who know you, right? There's so many people that have not signed up immediately, but they knew who I was.

I was presenting myself my picture, and then they see me again, and guess what organic searches later. And then what I would call wreckage, nation. All right. So all of those things are going to help build you up. And that's what a breakeven funnel is all about. Not only do you get this and this, but you're also going to have a continuity.

For me again, I told you, I use Click Funnels. But I also have sales funnel secrets labs, where I take you for six months. And you're going to be paying, you know, 97 or remain low, higher, raise the price to 197. And you're going to go for six months. So that's, you know, anywhere from 600 to 1200 dollars. We're gonna work on this building out this entire back end for you, the middle, the front end your bait, everything is all included my sales funnel, so you can use my templates, my sales, copy, my everything, my templates, my scripts, everything's there for you.

So that's kind of what I build out for a continuity. Whatever you offer is continuity. You don't even have to make it your own product, you get that you can just offer something like a software like Click Funnels, and now you have a continuity that pays you every single month because someone is using this forever, right? And because of that, you're getting consistent revenue every month for making one sale months ago. That's what this is all about. This is the lifeblood of a business.

Because as you continue building this relationship over time, eventually someone's going to get to that point where they're ready to step right up and go, Okay, you've taught me a lot of great stuff. I want your coaching now. There's a lot of people I have that want my coaching The reason being is they've gone through my continuity. See, it's not easy to get people to just jump straight up here. What you have to do is you have to walk people 123 or 123. So that's how it has to go, right?

It's one of these steps that makes people a natural in progressing to your final product or service that you offer and it doesn't have to be yours. Me, Zach Miller, I offer coaching services. Armand Morin offers coaching services, Russell Brunson, Deegan, Smith, every guru out there on the internet that has anything to do with basically any niche Dan Kennedy, Tony Robbins, they all offer these back end services. We've all been inside of multiple mastermind meetings where we come together and we learn how to sell these things. So you don't have to make the program you just have to promote us to sell the program right. We already know how to do that.

So you can be in a For this or you can design your own. If you do end up designing your own, I'm just going to tell you, what I suggest you do is going to Zack dash miller.com forward slash h th and high ticket hack is going to teach you how to build out your, I'm sorry, how to build out your own back end. And that's the main idea that you want to get inside is what am I doing to provide that next level of service for my email list. If you can fill out your value ladder, figure out what you're going to offer as you yourself have products that you have in services, or someone else if you want to affiliate but fill out this value ladder with ideas. And when it comes to your front end, you'll probably as an affiliate, want two to three friends to be able to market because at the end of the day The same offer over and over and over again, is going to get very tiresome and taxing and it's going to lower conversion rates.

But when you switch it up between a few things people understand, these are your main tools. These are the things I should probably buy, because he's not talking about a dozen things. He's talking about these core ideas. So do that. And you can create a break even funnel, which again, the very idea behind this entire thing is just to have your front end break you even even if you, you know have to move this line a little bit over over here. It's still alright because your mid ticket your back end your continuity.

That's where all the money and the profits are made, because people now know you like you and trust you. So it's very important that you build a break even funnel or else your solo ads are always going to feel like you're pinching pennies in a sense, because what you're going to end up doing is I'm just going to draw a quick easy one, you're going to get your bait and sure you're going to get great opt in But when it comes to your sales page, if you don't have anything after this, you're probably going to have to do that or you're gonna break even over here. And guess what, you have nothing else to sell them. Nothing else over here, it's all missing, all missing, all missing. And because of that, that's why you're not making more money. Because once someone buys something, you're able to then segment these people and say, Hey, they've identified their selves, they've raised their hands, and they've said, I'm ready to make that purchase.

So there's a lot of cool things behind that. And all you need to keep in mind is that whenever you have a purchase, even as an affiliate, just simply search that email that made the conversion because most affiliate tracking centers, at least mine does, has the emails of everybody that converted from your list so that way you can take that right copy and paste it and go unsubscribe these people from my freebie list and subscribe them to my buyers list. And now you have a buyer's list that you're building from your affiliate center even if you don't own the process. You know who bought and you can remarket to those people higher price products because you say, hey, these people are interested, they're willing to take their credit card out which not everybody online is only about 15% of people are. And once I've identified those 15% of people or less, now I have a list compacted full of these people who are raising their hands have willingness to spend with credit cards on the internet, and they're interested in this topic that I'm talking about right here.

Doing all of these things together with a break even funnel virtually guarantees that you'll have a much more successful solo ad campaign and make much more money.