Okay, I'm going to go through and explain all the acronyms here above. Now if you actually hold your mouse over, you're going to see that each one of these comes up and explains itself. Now, you may not quite understand what each of these means. So if not, I'm going to go through explain a little bit more about it. Obviously, your link name is whatever you've named that link to track it and make it easily identifiable. The TC is the total clicks.
Total clicks means what you got for both unique and filtered. So that's the entirety of all clicks that were delivered. Unique clicks means if someone came through, they clicked on your link 234 times, then that's not going to count as additional unique clicks. That's only one unique individual user. When they click through. If they click through multiple times, that's not tracked.
Filter clicks are bad clicks, robots, spam, just anonymous users, all different types of things that get flagged inside of the system. How do things get flagged Well, that's all determined inside of click magics algorithm and it is very invasive, and very large in the list that it bounces it's checks between. So when it has a filter click or a flag click that shows up, it's pretty you can be rest assured that it was something that was truly a robot or a bad click that shouldn't have been counted. actions. If you end up tracking them using tracking pixels that we can set up through click magic, I'll show you how, then that will usually account for the signups on a page. Otherwise, it can also count as engagements.
Sometimes, if your link loads inside or your OPT in loads inside the same page that they signed up in and it doesn't redirect to a new page, it would actually show up as an engagement in that case instead of an action. An action is when someone signs up. And that means they're going to be redirected to a new page but They don't leave the page. So that's that's a big important difference. But it's basically saying the same thing, action or engagement. Now the sale is just as it sounds.
The SS stands for unique customers. Now someone may come through, they may buy something twice. I've actually had people do that with my book, because people will want to come in. And they'll want to say, Hey, you know, I see this book that you got here, I want to see if I can send that to someone else as well. And they'll go through and then make the purchase and I'm fine with that. But it only counts unique sales here.
Then you can see what your sales conversion rate is, again, I'm looking to make an ROI back of at least 50%. If not, they aren't good solo ads. My cost per click. So here I'm paying 32 cents per click. Here I have a larger T one rating and a higher percentage as you can see for conversions, so I'm paying a little bit more. Now if you do the math on that By, you know, get the same exact conversion rate here point 6%, then I'm going to be paying 64 cents per click.
But what it may end up equivocating out to also is I may end up having more engagement on my emails, I may end up having better sales down the line. It's all something that needs to be tracked in the long term as well. And that's a good thing click magic does. So once you go through here, you're gonna have your cost per action. So if you're tracking your action rates, that's gonna tell you what your cost was. Cost per sale.
Here, you can see I'm paying $93 to get a sale for $7 product that I even lose money on. How am I doing that? Well, it's all the upsells. In fact, when I average the cart value out here, it's $47. So $47 into $94. I'm almost basically breaking even.
It's basically 50% even though this ROI does And show it because of upsells. So I tried that in a different way. Like I said, I don't use it through click magic. But with that being said, I'd have a 50% ROI. This is someone that I'm going to keep on using and going to over and over because they're going to break me even over time. So my earnings per click is $7.
That's what I've established for a initial sale. So these three initial sales end up going over and for what I paid for it, which if you go into here was $280 total. I paid $280 for basically 850 clicks. I got that got three sales came over here, got all my upsells that's breaks out at 50%. But for the initial EPC, I'm gonna get two cents. So I paid 32 cents, and I got two cents out of it.
So if your EPC and your CPC are actually the same, then you're doing very Well for yourself on your front end, but most the time it's going to be lower, I get about a 50% ROI. And then on my back end, I can improve those sales. And my cart average cart value increases even more with higher ticket items. So finally, the last thing that you're going to look on is ROI, which is your return on investment like we spoke of. With that those are all of the acronyms that you're going to need to know inside of click magic.