Okay, so now that you know what a squeeze page is, I want to go into some of the things that will help improve you in creating your squeeze page. Now, these rules are pretty basic. I've learned them. Some are a little bit harder over time. But I just want you to keep in mind that whatever you do, make changes one at a time. Don't create a B and C split test or multi split tests JUST DO A versus B, B performs better B versus C, if C performs better, D, C versus D, and go on in that fashion.

Simple is best. When you have a simple page, you can make these transitions and changes between colors, language words, underlining bolding. All of those little minute changes add up to a lot. When you have a simple page. Those simple changes can end up converting you at higher amounts and it ends up leading to better sales funnels in the long term. If you have a higher opt in rate, it means more people are then going to see your emails, more people that see your emails are more people seeing your sales page, more that see your sales page are the more that buy, it's just a numbers game, get used to that, remove the emotion from it, and it'll become a lot easier.

Second, and HTTPS, which is why I recommend clickfunnels they set this up automatically increases the way that squeeze pages convert 29 to 30% better. And the reason simple simply being is it'll turn usually on most browsers the top URL bar green, or at the very least, it'll show a little site lock. And that HTTPS just simply allows people to feel a little bit easier. It's kind of like that green means go scenario where they're thinking in their head, should I do it should I and then when they see that green or that little site lock or the HTTPS, it may not register right away in the conscious parts of their brain but unconsciously it seems to register quite well with a large portion of the audience. So Again, they convert a lot better. And number three I used to.

And I always start with a basic of get free instant access from there, I will always build off of that term. Because get free Instant Access is as simple as you can get for everything that you need to deliver in language, get the fact that they're going to be receiving something free. So the second word, and it's very powerful, free instantly says, no obligations. Don't worry about it. Just check it out. Instant it gives into that gratification that most people feel in today's technological age access, which means you're going to get open viewing of this.

It's not like it's a demo. It's a trial. It's part time. This is free instant access, right? So get it and that's where I build off of them. Yes.

Then I'll build off and I'll say, you know, yes, give me or You know, yes, I want free instant access to blank, blank blank, you know, and that's maybe not what I use on every squeeze page, but I'll split test with those words. And I'll build off what works best get free Instant Access is my baseline that I build from. It makes split testing much easier. You may find things and phrases that convert better. Great, each audience has their own type of way of identifying using language to move to that next step, but get free instant access. Again, it's the baseline number four retargeting.

I suggest retargeting because if you're going to be paying for ads, which we'll be discussing more about, you're going to need to then retarget those individuals because hey, they visited your website, they showed that they're interested somewhat in it. Maybe you just didn't deliver the right message the first time for those user, their users. If that is the case, retargeting can drive those visitors and clicks right back to your website for pennies on the dollar. And then you can get a second chance at what I call B backs. And in many industries, anyone who becomes a B back, they have a two to 300% more likely or more and more chance to sign up then the previous person who are your previous statistic, so the backs are often a great way to drive in a new message but it's similar on topic and you're getting that traffic that you paid for initially that might have been you know, somewhat expensive, you didn't quite breakeven on it.

That retargeting will help drive that additional traffic for you so that you can then number five always use tracking links we'll be getting into this I use personally click magic, and I'm going to be showing you how to set it up. I'll be showing you why I suggest click magic. I only suggest things that I use why teach on much of anything else if I don't use it. Don't really know that it works. In today's day and age, these things that I use, I want to keep forever. So I use a lot of big brand name stuff.

And then I usually end up having different things where I may end up paying monthly fees to them. The reason being is I know that they're going to be developing their software for years to come with that type of payment scale setup. Number six, keep the solo ad and squeeze copy identical as much as possible. I usually get involved with my solo ad providers, the people who I say, send this email or promotion out to your email list so that those people can click through. And for every hundred clicks you give, give me I'll give you $100 and we'll go through on that. And they'll just deliver those clicks.

And I want them to say, hey, whatever the squeeze pages turn 100 clicks today into $21,000 each month, that needs to be the first sentence in your email. And if you can also make it the headline or the subject That's what I really desire inside my solo ad copy anything else after that you can say whatever you want. But let them know that that's what this is about. If you can get that the opt in rates just go up. It's very simple. It seems kind of redundant.

But it's so that people know that what they click through to get is what they're going to get on the other side when they input their email. So these squeeze page secrets will definitely increase your conversion rates and make sure that you're starting off with the best foot forward. Now, if there's a few extras that could add in, it's number one, keep it short, only have a headline, you know, don't have sub headlines, just your one sentence. Why are they signing up? Why are they giving you their email? What is it that they're getting for free or an exchange?

Number two, I like to start off with green means go for my buttons. Green means go in a lot of English speaking countries and even some that are non English speaking. It's just a traffic light. sort of idea that's inbuilt in sort of, kind of the the ecology of, I'm sorry, the the sociology of people and how we interact. Green means go red means stop. Yellow means caution.

That's as simple as it goes. So you don't see a lot of websites in yellow, because your eyes brighten up and you go, oh, should I be here. You know, red means stop. So it gets you to stop. And maybe you'll read that red font. And once you read it, boom, you're off.

But green. Again, we're trying to get people to go through. So Green means Hey, this is what you should go on and click through. The first big red headline will be in red, it'll be red letters, telling them stop, read this, then the next thing they're going to see is enter your email address and then get free instant access in a green button. And that tells them all right, I stop. Here's where I go.

And it's very kind of a subconscious, unconscious nature in the way that you're speaking to people in colors, but it works and I love it. So that's my suggestion also. To implement for your squeeze page as well.