1 00:00:11,219 --> 00:00:14,879 Unknown: Hi, everybody, Andrew senior here at entry level guru. 2 00:00:14,879 --> 00:00:17,879 I want to speak to you today and show you some slides and have a 3 00:00:17,879 --> 00:00:22,259 discussion about owning your personal brand. Let's start with 4 00:00:22,259 --> 00:00:22,979 a little story 5 00:00:23,009 --> 00:00:25,889 give you an idea of what it is I'm getting at. So, 6 00:00:26,399 --> 00:00:30,479 my son at the time, my little guy was about six years old. And 7 00:00:30,479 --> 00:00:33,209 he's puttering around the house and he sees me he looks up at me 8 00:00:33,209 --> 00:00:33,509 and says, 9 00:00:33,510 --> 00:00:36,630 Hey, where's mommy? I said mommy's 10 00:00:36,630 --> 00:00:39,690 out without missing a beat.

He looked at me said, So who's in 11 00:00:39,690 --> 00:00:40,380 charge? 12 00:00:41,490 --> 00:00:42,060 Wow, 13 00:00:42,240 --> 00:00:44,790 six year old looking at you and giving you an idea of whether 14 00:00:44,790 --> 00:00:47,280 you're number one and number two in his life. But it got me 15 00:00:47,280 --> 00:00:51,960 thinking about the whole idea of who's in charge. And really, in 16 00:00:51,960 --> 00:00:54,540 the way I do things and the way I want to teach you things, 17 00:00:54,690 --> 00:00:57,840 you're in charge. You're in charge of everything that 18 00:00:57,840 --> 00:01:00,600 happens around you're in charge of your salary You're in charge 19 00:01:00,600 --> 00:01:02,910 of your performance that you're working in charge of your life. 20 00:01:03,120 --> 00:01:06,960 And here you are in charge of what your personal brand 21 00:01:06,960 --> 00:01:10,050 actually is.

Let's take a look at the five. Let's get an idea 22 00:01:10,050 --> 00:01:14,370 of what's happening here. We'll move on from that. So first off, 23 00:01:14,580 --> 00:01:18,600 think about brand, what is the brand to you? So a brand to you 24 00:01:18,600 --> 00:01:24,120 in the world of famous brands is as simple as Coca Cola, Pepsi, 25 00:01:24,240 --> 00:01:28,020 Barbie dolls, what's the brand? But with regard to you?

What's a 26 00:01:28,020 --> 00:01:31,170 brand? I would like you to take a pen just for a second or 27 00:01:31,170 --> 00:01:34,440 texted wherever you want. Type it down? What's the word that 28 00:01:34,440 --> 00:01:36,270 you think describes your brand? 29 00:01:36,810 --> 00:01:37,620 What's that word? 30 00:01:38,190 --> 00:01:40,860 Not gonna even give you any hint?

What's that word? We're 31 00:01:40,860 --> 00:01:43,500 going to come back to it over the various sessions. What's the 32 00:01:43,500 --> 00:01:45,780 word that first comes to your mind? Are you thinking about 33 00:01:45,810 --> 00:01:49,680 what your brand is? use words to describe it. 34 00:01:50,190 --> 00:01:52,980 Think about what that is.

And we're going to think about later 35 00:01:53,040 --> 00:01:55,350 whether that matches certain things. So stay with me on this. 36 00:01:55,560 --> 00:01:58,740 So what's your brand? Think about when you think about Apple 37 00:01:58,740 --> 00:02:03,240 Computer? What's their brand IBM back in the day Pepsi, Coke, 38 00:02:03,240 --> 00:02:07,440 KFC, Taco Bell, what's the brand? What is it that they want 39 00:02:07,440 --> 00:02:10,860 you to think about the NFL?

What's the brand there? What's 40 00:02:10,890 --> 00:02:14,610 your brand? Right now? Think about that for a second. Okay, 41 00:02:15,060 --> 00:02:20,610 let's move on next slide. In thinking about your brand, and 42 00:02:20,610 --> 00:02:24,480 who you are, think about things that make you unique, cute 43 00:02:24,480 --> 00:02:26,940 little picture that we have there.

But what makes you 44 00:02:26,940 --> 00:02:30,960 unique? What makes you special? What traits in you are 45 00:02:30,960 --> 00:02:36,090 important? And what's different from other people? And these may 46 00:02:36,090 --> 00:02:39,630 seem like basic things, if you will. But it's something that 47 00:02:39,630 --> 00:02:43,140 you're trying to give off to the rest of the world.

People say, 48 00:02:43,290 --> 00:02:47,730 I'm very organized. What do you do to give off an air of being 49 00:02:47,730 --> 00:02:51,420 organized? I'm a great leader. Okay, great. When are you 50 00:02:51,420 --> 00:02:54,300 leading? I'm very funny.

When was the last time 51 00:02:54,300 --> 00:02:56,820 you told a joke? Or do you tell a lot of jokes. 52 00:02:57,059 --> 00:02:59,579 So think about that for a second. What makes you unique 53 00:02:59,999 --> 00:03:03,749 Now let's think about something for a second on uniqueness. So a 54 00:03:03,749 --> 00:03:06,059 famous question that people ask is, well give me an idea of a 55 00:03:06,059 --> 00:03:09,179 strength or a weakness that you have that comes up in interviews 56 00:03:09,179 --> 00:03:11,609 a lot, which we talked about before in some other sessions. 57 00:03:11,939 --> 00:03:15,359 Why is that important here?

What makes you unique could be a 58 00:03:15,359 --> 00:03:19,379 strength that you have. On the other side. What also may make 59 00:03:19,379 --> 00:03:22,439 you unique is a weakness that you may have as well. Let's talk 60 00:03:22,439 --> 00:03:26,189 about a strength. What's the strength that you have that 61 00:03:26,189 --> 00:03:31,769 strength? match your brand?

Are those two things that thing? are 62 00:03:31,769 --> 00:03:35,459 they connected in some way? What are they combined? To give you a 63 00:03:35,459 --> 00:03:37,829 little note for a second, this is just a side thing here. I 64 00:03:37,949 --> 00:03:41,309 think we discussed it back in the interviewing session. When 65 00:03:41,309 --> 00:03:43,259 people ask you about strings when you think about your 66 00:03:43,259 --> 00:03:46,259 strings, those are things that we'll discuss later we'll use 67 00:03:46,259 --> 00:03:50,549 the term superpower.

But when you think about strength, it's 68 00:03:50,549 --> 00:03:53,849 something that you do really well at when you have let's say 69 00:03:53,849 --> 00:03:57,269 a review at the end of the year in your job. Your boss is 70 00:03:57,269 --> 00:03:59,039 supposed to talk about well, these are the strengths that I 71 00:03:59,039 --> 00:04:02,639 see and these are the weakness Is it? Oftentimes they stressed 72 00:04:02,639 --> 00:04:05,819 the weaknesses. You think when you walk away from that review? 73 00:04:06,089 --> 00:04:08,549 Well, I'm going to go work on these weaknesses. I'm going to 74 00:04:08,549 --> 00:04:12,599 make them stronger.

But what if your weaknesses? I know that 75 00:04:12,599 --> 00:04:15,959 you're not great at certain financial things? What can you 76 00:04:15,959 --> 00:04:19,499 get better at them? To what level? Can you get better? Does 77 00:04:19,499 --> 00:04:22,529 it reach a point where you need to know advanced calculus is a 78 00:04:22,529 --> 00:04:26,039 bad example?

Well, you're not good at Advanced calculus. So 79 00:04:26,039 --> 00:04:29,279 that means that you can never get ahead or never do better. So 80 00:04:29,279 --> 00:04:32,249 here's a little thing I want to explain to you. Oftentimes, the 81 00:04:32,249 --> 00:04:35,189 mistake people make is they'll have a weakness, and they'll 82 00:04:35,189 --> 00:04:39,419 spend their entire career trying to make that weakness better. Or 83 00:04:39,719 --> 00:04:43,079 we'll try to hide the weakness that people know about it. A 84 00:04:43,079 --> 00:04:46,979 better thing to do when you can, is work with your weakness and 85 00:04:46,979 --> 00:04:49,649 work around it.

Meaning when you're in a position where 86 00:04:49,649 --> 00:04:51,989 you're not necessarily a boss or anything, you see what your 87 00:04:51,989 --> 00:04:54,539 weaknesses are. You find partners that can help you. You 88 00:04:54,539 --> 00:04:56,549 find people that explain things to people, they can be your 89 00:04:56,549 --> 00:04:59,639 partner, when it's important when you have people that work 90 00:04:59,639 --> 00:05:03,659 for you You can hire around that weakness. So going back to the 91 00:05:03,659 --> 00:05:07,199 calculus example, if you need advanced Business Finance, and 92 00:05:07,199 --> 00:05:10,199 that's not your strength, but you're so good at other things 93 00:05:10,319 --> 00:05:13,229 that you continue to move, but you know, you need that. You 94 00:05:13,229 --> 00:05:16,709 hire somebody to help you with that. You hire somebody that's 95 00:05:16,709 --> 00:05:19,799 your own personal CFO or personal finance, 96 00:05:20,190 --> 00:05:22,200 executive, that's part of your team.

97 00:05:22,260 --> 00:05:26,190 You put people in your team around you that compliment and 98 00:05:26,190 --> 00:05:30,000 help you and oftentimes, cover for the weaknesses that you have 99 00:05:30,000 --> 00:05:31,500 uncover in a positive way. 100 00:05:32,610 --> 00:05:34,110 And think about that from brand. 101 00:05:35,370 --> 00:05:37,230 Do you have an honesty with yourself? Do you have an 102 00:05:37,230 --> 00:05:40,620 understanding of who you are to the level of I understand my 103 00:05:40,620 --> 00:05:44,670 strengths, I see my weaknesses. I understand what my brand is 104 00:05:44,790 --> 00:05:46,320 that I'm putting out there in the world. 105 00:05:46,559 --> 00:05:48,539 And that's really, really important.

106 00:05:49,440 --> 00:05:51,810 We come back in our next session, we're going to talk 107 00:05:51,810 --> 00:05:54,600 about what your brand is and how the rest of the world