1 00:00:11,130 --> 00:00:14,310 Unknown: Hi, everybody, good entry level guru. I'm Andrew 2 00:00:14,310 --> 00:00:17,610 singer. We're talking about personal brand. In prior 3 00:00:17,610 --> 00:00:20,310 sessions we talked about what's your personal brand, we talked 4 00:00:20,310 --> 00:00:22,650 about having words to describe you, then we talked the 5 00:00:22,650 --> 00:00:26,520 importance of the world seeing you and that your brand. And 6 00:00:26,520 --> 00:00:29,820 what the world sees is your brand are two things that I want 7 00:00:29,820 --> 00:00:32,280 to ask you a hard question right now take a look at the slide 8 00:00:32,280 --> 00:00:38,220 that I have on what is holding you back. If you're not able to 9 00:00:38,220 --> 00:00:42,600 recognize your brand, or to really zero in on it, or you 10 00:00:42,600 --> 00:00:46,590 think your brand is something, but if you really looked around, 11 00:00:46,620 --> 00:00:49,560 other people aren't seeing that and you know that.

So my 12 00:00:49,560 --> 00:00:54,180 question is, what's holding you back? What is it that either 13 00:00:54,180 --> 00:00:58,230 mentally is holding you back? something that bothers you in 14 00:00:58,230 --> 00:01:00,330 the workplace, something that bothers you internally personal 15 00:01:00,330 --> 00:01:02,970 level, something that you're not willing to talk about or deal 16 00:01:02,970 --> 00:01:06,900 with. I'm not trying to be your psychiatrist. But oftentimes, 17 00:01:07,470 --> 00:01:10,440 when you're not matching the brand that you're putting out 18 00:01:10,740 --> 00:01:13,590 with what the world is seeing, there's something that's holding 19 00:01:13,590 --> 00:01:17,100 you back. And it's important for you to figure out, what is that 20 00:01:17,100 --> 00:01:20,400 thing that's holding you back with the way you felt the kid, 21 00:01:20,670 --> 00:01:23,130 the way you feel as an adult, the way you feel in the office?

22 00:01:23,160 --> 00:01:27,390 Who knows? But ask yourself that question, what's holding you 23 00:01:27,390 --> 00:01:31,560 back? what's preventing you from showing and developing that 24 00:01:31,560 --> 00:01:35,040 superpower that we discussed earlier? what's preventing you 25 00:01:35,040 --> 00:01:40,290 from being the best you that you can be? So if you're not 26 00:01:40,290 --> 00:01:44,700 matching your brand, with what the world sees is your brand if 27 00:01:44,700 --> 00:01:48,960 the two things are not connecting, then my question is 28 00:01:49,140 --> 00:01:52,890 what's holding you back? I can't help you with that right now.

29 00:01:52,920 --> 00:01:55,830 Maybe I can help you in the future. But at the moment right 30 00:01:55,830 --> 00:01:58,740 now I can split if you're thinking of what that is. You've 31 00:01:58,740 --> 00:02:02,100 already written down what you think Your personal brand is you 32 00:02:02,100 --> 00:02:04,890 might have written down what you think other people may see. 33 00:02:05,310 --> 00:02:07,890 Maybe it's not matching most people, it's not matching 34 00:02:07,890 --> 00:02:11,070 initially, you're thinking about what you want to develop as that 35 00:02:11,070 --> 00:02:14,160 superpower. And then you may be having a moment of 36 00:02:16,020 --> 00:02:17,250 I don't know if I can do it. 37 00:02:18,330 --> 00:02:22,050 Freeze in that moment, and ask yourself the hard question.

38 00:02:22,470 --> 00:02:26,760 What's holding you back right now? what's holding you back? 39 00:02:28,080 --> 00:02:29,790 Let's move on to the next one. I'm going to show you how this 40 00:02:29,790 --> 00:02:30,570 all comes together. 41 00:02:33,210 --> 00:02:36,300 You need to be able to do an honest assessment of yourself. 42 00:02:36,630 --> 00:02:39,210 We talked from superficial terms, really thinking about 43 00:02:39,210 --> 00:02:42,990 brand and what the world sees.

Make two columns on a piece of 44 00:02:42,990 --> 00:02:45,750 paper. Write down some of the things that you think your brand 45 00:02:45,750 --> 00:02:49,260 is. Write down whether you think the world sees you that way. If 46 00:02:49,260 --> 00:02:53,310 it matches, that's great. Ask some people. Hey, what do you 47 00:02:53,310 --> 00:02:56,010 think my brand is ask somebody to have somebody else.

What do 48 00:02:56,010 --> 00:02:59,490 you think that person's brand is? Think of one word that's 49 00:02:59,490 --> 00:03:02,160 easy for you. Doing. If you look at that person, you're with that 50 00:03:02,160 --> 00:03:04,410 person, you see that person. That's the one where you would 51 00:03:04,410 --> 00:03:05,580 describe that person with. 52 00:03:08,370 --> 00:03:12,570 Happy, organized, leader.

Funny, helpful. 53 00:03:14,040 --> 00:03:16,920 What's the word and start listing those things and start 54 00:03:16,920 --> 00:03:19,770 thinking about stuff. And then at the bottom, start listing 55 00:03:19,770 --> 00:03:23,400 things of what's holding me back. What is it that's not 56 00:03:23,400 --> 00:03:26,370 happening there? Because where we have matches, you know, 57 00:03:26,370 --> 00:03:29,610 connect the two things. That's great.

And think about what's 58 00:03:29,610 --> 00:03:32,640 the strongest thing that we have here. But we're not having a lot 59 00:03:32,640 --> 00:03:35,070 of matches. We're starting to think about why I don't know if 60 00:03:35,070 --> 00:03:39,180 this is actually working here. Remember, we did prior, what's 61 00:03:39,180 --> 00:03:42,300 holding you back? Where are we going with this? We'll take a 62 00:03:42,300 --> 00:03:47,400 look on the next slide.

Where's your personal brand? If you take 63 00:03:47,400 --> 00:03:50,970 a look? You have the two circles here. Your personal brand. We 64 00:03:50,970 --> 00:03:54,180 talked about how you see yourself. We talked about how 65 00:03:54,180 --> 00:03:58,650 others see you.

I love pictures. It's easy to understand when 66 00:03:58,650 --> 00:04:01,800 they come together. Yeah. Are you in the middle is your 67 00:04:01,830 --> 00:04:06,090 personal brand, a real deal. And it's not an easy thing to get 68 00:04:06,090 --> 00:04:10,860 to. But it's a thing that's a melding of worlds.

You may say, 69 00:04:12,150 --> 00:04:14,610 I'm the greatest mathematician in the world, and somebody 70 00:04:14,610 --> 00:04:16,830 reminds you when you have trouble in algebra, and then a 71 00:04:16,830 --> 00:04:21,240 grade or eighth grade, Oh, I forgot to maybe define your 72 00:04:21,240 --> 00:04:25,320 personal brand. But if you have that honest assessment, and you 73 00:04:25,320 --> 00:04:27,870 think about what you're developing, and you start to see 74 00:04:27,870 --> 00:04:30,630 words that you understand that describe you from other people, 75 00:04:30,870 --> 00:04:33,840 and other people to give you those words, etc, when you can 76 00:04:33,990 --> 00:04:37,110 see that, and you begin to see those worlds coming together. 77 00:04:37,290 --> 00:04:39,690 And there's that nice stuff in the middle where it's all 78 00:04:39,690 --> 00:04:42,990 matching and matching and matching. That's where you get 79 00:04:42,990 --> 00:04:45,360 to put something in a T shirt that says, that's my personal 80 00:04:45,360 --> 00:04:49,170 Brian.

That's where it is. And if you make it even stronger, 81 00:04:49,560 --> 00:04:52,680 and it becomes superpower, from that superpower come other 82 00:04:52,680 --> 00:04:56,100 things that come out of it. You have other skill sets and things 83 00:04:56,220 --> 00:05:00,420 and that superpower may allow you to manage around or to work 84 00:05:00,420 --> 00:05:02,550 with some of the weaknesses that you have that you know, no 85 00:05:02,550 --> 00:05:05,310 matter what you do, they're not actually going to get better, or 86 00:05:05,310 --> 00:05:07,920 any superpower. They're not gonna be a strength per se. We 87 00:05:07,920 --> 00:05:12,180 all have our strengths and weaknesses. newsflash, if your 88 00:05:12,180 --> 00:05:14,880 boss gives you a review and only talks about your weaknesses, and 89 00:05:14,880 --> 00:05:17,070 you think that those five things are something that you're just 90 00:05:17,070 --> 00:05:19,530 going to magically make better in a year, and you start 91 00:05:19,530 --> 00:05:23,490 thinking, thinking to yourself, I've always had those, I can't, 92 00:05:23,520 --> 00:05:27,330 I can't make those better necessarily.

I tried. Maybe you 93 00:05:27,330 --> 00:05:30,240 should be improving the strength that you have, and therefore 94 00:05:30,240 --> 00:05:33,540 getting to that brand. And one of the things then in your brand 95 00:05:33,540 --> 00:05:38,040 is tenacity, stick to itiveness, staying with it, staying the 96 00:05:38,040 --> 00:05:40,620 course and improving yourself, because that's what we're 97 00:05:40,620 --> 00:05:44,160 talking about here. You may not have the perfect brand that 98 00:05:44,160 --> 00:05:47,580 everybody loves. But people respect when you have a brand 99 00:05:47,580 --> 00:05:50,700 that's true and a brand that they can see. We're going to 100 00:05:50,700 --> 00:05:52,800 talk about that more coming.

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