1 00:00:11,670 --> 00:00:14,400 Unknown: Hi, everybody, Andrew singer back here with entry 2 00:00:14,400 --> 00:00:17,190 level guru, not just for entry levels, by the way, 3 00:00:17,280 --> 00:00:19,230 but it was the best thing we have at the moment. So let's 4 00:00:19,230 --> 00:00:19,410 stick 5 00:00:19,410 --> 00:00:22,950 with it. So we're talking about personal brand we covered a lot 6 00:00:22,950 --> 00:00:26,790 in prior sessions kind of give you bite sized pieces that you 7 00:00:26,790 --> 00:00:30,810 can handle all at once. All of these pieces have entry level, 8 00:00:31,170 --> 00:00:35,220 participation, entry level issues, etc. brand is something 9 00:00:35,220 --> 00:00:37,260 that's important. People may say, Well, I don't need a brand 10 00:00:37,260 --> 00:00:40,770 until I'm at the workplace for 1020 years.

1020 Years you have 11 00:00:40,770 --> 00:00:42,150 a brand and you don't even realize it. 12 00:00:42,150 --> 00:00:42,900 Sometimes. 13 00:00:43,110 --> 00:00:46,290 It's important to recognize what other people think about you and 14 00:00:46,290 --> 00:00:49,440 what you think about yourself as early as you possibly can. We 15 00:00:49,440 --> 00:00:51,960 talked about how you see yourself, we talked about how 16 00:00:51,960 --> 00:00:54,900 others see you. We talked about what's holding you back. We 17 00:00:54,900 --> 00:00:57,540 talked about making an honest assessment.

And what I want to 18 00:00:57,540 --> 00:01:00,450 talk to you about is in this entire process, When you're 19 00:01:00,450 --> 00:01:03,660 interacting with others, when you're establishing who you are, 20 00:01:03,660 --> 00:01:05,610 there's a word that's important. If you take a look at your 21 00:01:05,610 --> 00:01:06,930 screen, that word is 22 00:01:07,320 --> 00:01:08,160 authenticity. 23 00:01:08,550 --> 00:01:12,600 It's a noun. It means transparency, alignment to what 24 00:01:12,600 --> 00:01:19,050 is matching outer expression, and inner expression. So what 25 00:01:19,050 --> 00:01:21,720 people see outside is what you're getting off 26 00:01:21,840 --> 00:01:22,830 from inside. 27 00:01:23,520 --> 00:01:26,760 being authentic is really, really important.

28 00:01:27,120 --> 00:01:29,310 Most of us don't like to admit it, 29 00:01:29,520 --> 00:01:32,070 but we know when other people are putting something by 30 00:01:32,070 --> 00:01:36,270 on us or trying to or they're not being genuine, authentic, 31 00:01:36,570 --> 00:01:41,220 sincere. But do we really think that when we are not being 32 00:01:41,280 --> 00:01:46,650 genuine, authentic, sincere, that other people don't notice 33 00:01:46,650 --> 00:01:51,510 and I've worked with hundreds of people in interview training, 34 00:01:51,750 --> 00:01:56,160 many, many people I'm looking at brand and it never fails to 35 00:01:56,160 --> 00:02:00,990 amaze me. How many young people think They've gotten something 36 00:02:00,990 --> 00:02:02,490 by an adult that's 20 37 00:02:02,490 --> 00:02:04,170 years, 30 years their senior. 38 00:02:05,220 --> 00:02:06,630 That's not really what's 39 00:02:06,630 --> 00:02:10,920 going on people. They may be polite and smiling, 40 00:02:11,130 --> 00:02:12,510 but they see what's going on.

41 00:02:13,080 --> 00:02:15,510 Authenticity, sincerity, 42 00:02:15,900 --> 00:02:20,550 truth, honesty, these are all things that will bode well for 43 00:02:20,550 --> 00:02:23,970 you. I shouldn't even have to speak about it. It should be 44 00:02:23,970 --> 00:02:26,340 something that you learned growing up. And it is something 45 00:02:26,340 --> 00:02:28,710 you probably know inside. But it's something you need to 46 00:02:28,710 --> 00:02:32,400 recognize. When people think that you're not being authentic, 47 00:02:32,730 --> 00:02:36,150 or when people see a lack of sincerity, or when your words 48 00:02:36,150 --> 00:02:39,180 don't match your actions.

And all of these things happen in an 49 00:02:39,180 --> 00:02:42,360 interview situation, in a business situation in a friend 50 00:02:42,360 --> 00:02:47,370 situation, you run the risk of becoming repulsive, 51 00:02:47,970 --> 00:02:48,510 I said, 52 00:02:49,110 --> 00:02:52,860 repulsive it's a serious word. And I use it serious word to 53 00:02:52,860 --> 00:02:55,590 talk about this. Because here's the serious thing to think 54 00:02:55,590 --> 00:02:59,280 about. When things repel each other and become repulsive. They 55 00:02:59,280 --> 00:03:02,550 can't connect. When they can't connect, you can't be 56 00:03:02,550 --> 00:03:06,090 successful.

So authenticity is a key ingredient to what 57 00:03:06,090 --> 00:03:07,140 it is we're discussing here. 58 00:03:07,470 --> 00:03:08,310 Let's look at the next one. 59 00:03:11,099 --> 00:03:14,819 If you are authentic, what do you have that grows from that? 60 00:03:17,640 --> 00:03:20,130 property. If you have trust coming from that, 61 00:03:20,760 --> 00:03:23,190 then you have a situation whereby you built a connection 62 00:03:23,190 --> 00:03:25,830 with somebody, you built a business connection in a group, 63 00:03:25,950 --> 00:03:30,690 you built a partnership, when trust exists. in a business 64 00:03:30,720 --> 00:03:36,090 setting, magical things can happen.

When your brand matches 65 00:03:36,090 --> 00:03:39,900 what people see, when you understand the things that hold 66 00:03:39,900 --> 00:03:43,140 you back at times, when you recognize what you need to do 67 00:03:43,140 --> 00:03:46,200 and be honest, when you're not being repulsive, but you're 68 00:03:46,200 --> 00:03:50,700 being accepted. When that trust happens, you will see amazing 69 00:03:50,700 --> 00:03:53,220 things happen for you in the business place, 70 00:03:53,370 --> 00:03:55,530 you will see amazing things happen. 71 00:03:55,770 --> 00:03:59,310 And it all comes from developing trust, which comes from all of 72 00:03:59,310 --> 00:04:05,010 the things that we do. Let's look at the next one. Finally, 73 00:04:05,010 --> 00:04:08,970 what I want to talk to you about is getting a mentor. A lot of 74 00:04:08,970 --> 00:04:11,880 people will say, What do I do?

How do I find out what other 75 00:04:11,880 --> 00:04:12,720 people think about 76 00:04:12,720 --> 00:04:16,320 me? Who's going to give me feedback? People love to say, 77 00:04:16,320 --> 00:04:20,280 oh, you're my mentor? Will you be my mentor? And often people 78 00:04:20,280 --> 00:04:21,600 get someone that they'll meet with 79 00:04:21,810 --> 00:04:23,640 twice a year, once a quarter. 80 00:04:23,940 --> 00:04:25,920 And they may go and ask them questions or 81 00:04:26,160 --> 00:04:28,860 hear business advice.

And that's a wonderful thing. 82 00:04:29,340 --> 00:04:31,170 But it comes down to is, 83 00:04:31,320 --> 00:04:35,760 can you find a mentor that's easy for you in a business 84 00:04:35,790 --> 00:04:41,310 setting, and is able to give you criticism and feedback. If a 85 00:04:41,310 --> 00:04:44,880 mentor is able to see you or get information about you from a 86 00:04:44,880 --> 00:04:50,070 business situation that is gold. So how do you do that? Well, you 87 00:04:50,070 --> 00:04:52,380 can find somebody that's in a business situation with you. 88 00:04:52,380 --> 00:04:55,110 Maybe it's not somebody that you work for, hopefully, but they 89 00:04:55,140 --> 00:04:58,560 see you at times, and you ask them Can I get some feedback on 90 00:04:58,560 --> 00:05:01,650 a regular basis.

Another way to do it and this is not just 91 00:05:01,650 --> 00:05:02,820 having a mentor, but another 92 00:05:02,820 --> 00:05:04,320 way to get immediate feedback. 93 00:05:04,440 --> 00:05:07,170 And to potentially make somebody your mentor is in the next 94 00:05:07,170 --> 00:05:10,290 meeting that you're in 510 people that are in there, this 95 00:05:10,410 --> 00:05:13,920 type of situation you're in, look for somebody senior to you 96 00:05:13,920 --> 00:05:18,960 at the end of that meeting, and look at them and say, Hey, me in 97 00:05:18,960 --> 00:05:25,440 the meeting once again, right now, what? Me in that meeting my 98 00:05:25,440 --> 00:05:29,250 performance one to 10 right now, please give me a number. 99 00:05:29,610 --> 00:05:31,470 I didn't know you were a seven. 100 00:05:34,139 --> 00:05:34,739 sevens are 101 00:05:34,740 --> 00:05:38,460 bad. sevens are what people give when they're afraid to tell you 102 00:05:38,460 --> 00:05:42,360 you read two or three or four.

You want to get an eight or 103 00:05:42,360 --> 00:05:47,250 above. Thank you so much for the feedback. Thank you. What do you 104 00:05:47,250 --> 00:05:50,580 think would make me an eight? I don't know. I'd never thought 105 00:05:50,580 --> 00:05:54,240 about it.

Well, just just for a second. What do you think? Well, 106 00:05:54,600 --> 00:05:55,890 it's funny you should ask. 107 00:05:57,060 --> 00:05:59,790 But when somebody asks a question, don't you know about 108 00:05:59,790 --> 00:05:59,970 that? 109 00:06:00,000 --> 00:06:03,090 topic? Well, yes, I did.

Why didn't you speak up? I don't 110 00:06:03,090 --> 00:06:05,880 know how I spoken up what I had been enabled, you would have 111 00:06:05,880 --> 00:06:07,740 been 10. Had you said, You're an expert 112 00:06:07,740 --> 00:06:09,900 in that, really, I didn't know that. 113 00:06:11,130 --> 00:06:14,490 After the next meeting a month later, hey, me in that meeting 114 00:06:14,490 --> 00:06:23,220 once a 10 7.9 8.19. But that's what you do. That's how you get 115 00:06:23,220 --> 00:06:27,000 people to give you feedback that you show you're open, that you 116 00:06:27,000 --> 00:06:30,960 should probably be branded.

I am open to criticism and feedback, 117 00:06:31,350 --> 00:06:35,700 criticism, feedback is a gift. It's a gift that you want to 118 00:06:35,700 --> 00:06:38,970 unwrap as quickly as possible, look at it and say, What am I 119 00:06:38,970 --> 00:06:40,170 going to do with this? 120 00:06:41,310 --> 00:06:43,140 And if you find something that gives you a lot of really good 121 00:06:43,140 --> 00:06:43,800 feedback, 122 00:06:44,610 --> 00:06:48,000 to be your mentor, asked me to be your coach asked me to meet 123 00:06:48,000 --> 00:06:50,280 with them a little more often. Ask them if they don't want to 124 00:06:50,280 --> 00:06:54,990 do it, who might they suggest? that can help you? And that 125 00:06:54,990 --> 00:06:57,750 could be somebody that you get help from?

Because if you're 126 00:06:57,750 --> 00:06:59,760 just getting a mentor, you think it's what everybody else hates. 127 00:07:00,000 --> 00:07:03,270 was my mentor. But you haven't moved out of the current job 128 00:07:03,270 --> 00:07:04,530 that you're in for four or five years. 129 00:07:04,950 --> 00:07:06,480 How's that mentoring going? 130 00:07:07,139 --> 00:07:10,259 Is that what you really want it to happen? Probably not.

131 00:07:10,770 --> 00:07:11,130 So you 132 00:07:11,130 --> 00:07:14,910 asked me right now, one to 10. If you were sitting right here 133 00:07:14,910 --> 00:07:18,510 at ask you right now, especially me right now wanted 10. What do 134 00:07:18,510 --> 00:07:18,990 you think? 135 00:07:19,440 --> 00:07:20,820 Remember one higher than it's done? 136 00:07:22,170 --> 00:07:24,180 So that's what it is. We're talking about personal brand.

137 00:07:24,180 --> 00:07:24,720 We'll talk about 138 00:07:24,720 --> 00:07:25,860 a lot more in the future. 139 00:07:26,550 --> 00:07:28,950 And the question becomes, what are you going to do about this? 140 00:07:28,950 --> 00:07:29,040 And 141 00:07:29,040 --> 00:07:30,150 how are you going to deal with that? 142 00:07:30,329 --> 00:07:34,049 Maybe at some point, we can talk about that more. Finally, you 143 00:07:34,049 --> 00:07:37,439 ask yourself, what's next? So you listen to this, and that's 144 00:07:37,439 --> 00:07:39,509 great.

And that's wonderful. Did you write something down? In the 145 00:07:39,509 --> 00:07:42,239 beginning when we started talking? This is my brand. Did 146 00:07:42,239 --> 00:07:42,329 you 147 00:07:42,330 --> 00:07:44,400 write down what other people think is my brand? 148 00:07:44,729 --> 00:07:46,859 Did you then think about things that are holding you back?

149 00:07:47,010 --> 00:07:50,130 Do you think about what your superpower is? Did you hold that 150 00:07:50,130 --> 00:07:52,830 your chest and put your arms on your hips and hands on your hips 151 00:07:52,830 --> 00:07:56,880 and stand up and say, This is my superpower? Do you want to get 152 00:07:56,880 --> 00:08:00,450 to that place? Can you ask yourself, Am I in this Only when 153 00:08:00,450 --> 00:08:04,050 I'm speaking to people, am I giving off sincere, authentic 154 00:08:04,110 --> 00:08:07,290 and truthful feedback and feeling and talk when I'm doing 155 00:08:07,290 --> 00:08:10,140 things. That's what people are looking for people looking for 156 00:08:10,140 --> 00:08:12,690 passion, they're looking for humbleness, they're looking for 157 00:08:12,690 --> 00:08:15,660 straight talk. You have to ask yourself why you're doing that.

158 00:08:16,709 --> 00:08:17,549 I'm Andrew singer 159 00:08:17,670 --> 00:08:19,140 and this is entry level guru.