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URL:https://www.learndesk.us/class/5924282087505920/lesson/5e955f98893aad056e48a55390cfd642?ref=outlook-calendar
SUMMARY:Sell Your Personal Brand in Your Resume Summary Statement
DTSTART;TZID=America/Los_Angeles:20260504T190000
DTEND;TZID=America/Los_Angeles:20260504T200000
LOCATION:https://www.learndesk.us/class/5924282087505920/lesson/5e955f98893aad056e48a55390cfd642?ref=outlook-calendar
DESCRIPTION: Years ago resumes began with an objective—a brief statement of the type of position you were seeking and your overall career objective. Today's resumes begin with a summary statement that is essentially a description of your personal brand. This powerful paragraph is the label on your product: your summary statement encapsulates and sells your key skills and expertise to potential employers. I always tell job seekers this often enlightening fact: "You're not unemployed, you have a sales job". You are the product and potential employers are the customers. Howard Schultz of Starbucks said, "customers must realize that you stand for something". And management guru Tom Peters said, "branding is about nothing more (and nothing less) than Heart. It's about Passion. what you Care About". The summary statement is not only an important entree to your resume, but it is also the foundation for your "elevator pitch" as you network for important contacts and begin the interview process....

https://www.learndesk.us/class/5924282087505920/lesson/5e955f98893aad056e48a55390cfd642?ref=outlook-calendar
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