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Build Your Customer Profile

Introduction
Welcome to the Course
Who the Course is For
What to Expect
Why am I Teaching this Course?
Pre-Game
Introduction
Nobody Wants to Buy your Product
Clients' Success Worksheet
Jargon Removal
Jargon Removal Worksheet
How to Understand Your Jargon (article)
The Jargon you Don’t Know You are Using (Article)
Wants vs Needs
Introduction to Wants and Needs
What your Clients Want
Client Wants worksheet
Yes: Your Clients Know What They Want (article)
What your Clients Need
Client Needs Worksheet
What your Clients Fear
Client Fears Worksheet
Find out What your Clients Fear (Article)
Bringing it All Together
Wants, Needs, Fears Worksheet
The Client Journey
Customer Journey
Before you Enter the Room
Before you Enter Worksheet
Know What your Client is Going Through (Article)
While You are in the Room
While You are in the Room Worksheet
What are Your Clients Thinking About When They Buy From you (Article)
After You Have Left the Room
After you Leave Worksheet
What Happens After You Leave the Room? (article)
Putting it All Together
Final Report
Customer Profile
Summary Worksheet
Customer Profile Worksheet
How to Use it All
How to Use it Worksheet
Additional Resources (List)
Conclusion
Conclusion

Clients' Success Worksheet

Build Your Customer Profile Pre-Game
By: Rebecca Brizi
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