Build Your Customer Profile

Learn to identify, attract, and work with your ideal client.

Build Your Customer Profile

Learn to identify, attract, and work with your ideal client.
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About the Class

There is a lot of information about the demographics of a customer person: location, age, job, marital status, and even buying patterns and pressures.

Yet we also hear about how buying is, ultimately, an emotional decision. 

Maybe your ideal client is much more about personality fit, good communication, and similar attitudes than about demographics. 

When I think of a customer profile, what I am thinking of it is Customer Context: the context in which your customer lives, works, and most importantly: makes decisions. 

A profile is more than a description of how the client looks, where they live, where they work, or what car they drive. It is an understanding of how they operate, how they think, what their priorities are, what matters to them personally: the entirety of their operations and choices. 

Build a customer persona based on behaviors and preferences, and you will connect with your clients on a deeper and more significant level.  

With the activities you perform in this course, you will immediately recognize the new language you are able to use, and how much more closely you are connecting to your clients because of it. While you build your customer profile, you are also deciding how to talk to and target those customers. At the end of this course, you will be able to 

  • Determine your best audience
  • Build a targeted sales process
  • Improve product features to match customer preferences
  • Increase your customer loyalty

Author

Rebecca Brizi

Management Consultant: Strategy & Operations
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Hello and welcome to my profile page. I'm Rebecca G Brizi, a business consultant, avid reader, and dedicated drinker of coffee. Mainly: I'm a strong believer in how systems and plans make you better at your job. Because when you don't have to worry about "what comes next", you can use all your energy for growing your business. My courses are...

What's Included

Level: Intermediate
Duration: 50 minutes
20 Videos
13 Documents
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