Got the full vibe of email marketing and our talks. There are some basic terms that you need to be familiar with. The first one is list. list is a collection of email contacts and addresses that we'll be receiving email messages from you to opt in. This is the process by which new customers provide you with their email address and grant you the permission to send them emails. Three, opt out.

This is the process by which customers on your list unsubscribe from the service and refuse to see further emails from you. For capture page, after called a landing page is a webpage that are lights and features your product or service. The goal Have a London page is to motivate the page visitors to take actions and acquire them as leads. Five lead magnets. This is the incentives a brand is willing to offer new customers in exchange for their contact details. lead magnets could be an ebook, a free consulting session, or a free product.

Six A B testing. This is the concept of comparing two variables in real time to determine the most effective you could test our particular color compares with another or even compare phrases in your email content. Seven autoresponders and automation these are email responses that are pre written and prepared for calculated events and user behaviors. Hate segmentation. This is the sorting out of your mailing contacts to ensure you are sending relevant messages to every contact. Nine personalization.

This time started with the idea of mentioning your contacts name when emailing them. But today, personalization covers more ground from identifying a tone of voice that resonates with your audience to using the local slangs your audience are more familiar with 10 open rate. This is the percentage of email campaigns opened. 11 click through rates, also known as Ctr. This is the percentage of contacts that actually clicked a link in your email. 12 bounces There are two types of bounces.

We have the soft bounce and the Add bounce to stop bounce When you send an email to a contact with full inbox, the email bounces back to you because the contact has no space to receive new incoming emails. The Add bounds are caused when you send an email to an invalid address. or times you need to know include the subject line and the preview text. You can check the resource section for more terms.