Email Marketing is the most powerful way to reach new customers, retain old ones and build lifetime customer loyalty for your brand. As you take this course, you understand how email marketing and automation walks out to acquire new and qualified leads, engage your customers, build trust and increase sales. 78% of your customers prefer to receive value and marketing pitch via emails, and about 60% check the emails first thing in the morning. I'm going to show you why this statistics is relevant, and how you can be making more than $40 for every $1 you invest in email marketing. My name is Charles Adela and I'm the author of digital brand marketing, a book on how to use technology to articulate and exceed customers expectations and increase sales. For more than seven years I've been designing and implementing digital marketing strategies for private Corporate brands.

This course is designed to help you understand the basics of email marketing, and guide you through the steps of creating effective email campaigns and marketing automations. I'll get you started with a free email marketing platform and give you the expertise you can start implementing immediately.