There are seven basic types of email campaign. The first one is newsletters. It's a regular communication between you and your audience. This sort of email is all about keeping your contacts in the loop, informing them about product updates, education and entertaining them. It's all about staying at the top of their mind building loyalty and providing valuable content. The second type of email is the welcome email series.

This is the first email series your new subscriber receives immediately they opt in to your list. This email as it is called in operate. So it's an opportunity to introduce and educate your audience on your brand promise. Invite them to join you on social media and get to know them better. Your welcome series should always showcase your product or service while your customer and also thank them for connecting with you. The third type of email campaign The promotional email campaign.

This campaign is the most common reference to email marketing. It aims to promote a product or service to the recipients. promotional campaigns should be well thought out such that it provokes emotion can make your promotional emails more effective by adding humor, using good colors, phones, lettering, and images that commands attention. Use slogans from popular TV series and music and make your audience curious enough to engage with the content. Number four is the post purchase drip campaign. This is an email series that is sent not to promote a product or service, but to promote brand loyalty by offering follow up services after a purchase.

For instance, if you own a pet store, and a customer just purchased the Napoleon musty from your store, you could send Post campaign drip about tips on how to train your dog. Number five is the triggered email series. These type of email campaign is powered by automation technology. Subscribers actions triggers relevant email responses could be as a result of e commerce activities. When an email is triggered after a customer purchases a product, abandon the products on the cart or request a discount. It could also be as a result of workflow activities.

When a subscriber clicks on a link in a particular email, performs a download on your website or simply upon the previous email. Trigger email could also of course, as a result of user engagement with previous email campaigns, or when someone opts in, or is manually added to your list and number six is the seasonal campaigns. seasonal campaign is a branch of promotional campaign that keeps the season as a reason for the campaign. A seasonal campaign is sent out on major holidays and important calendar dates. To send an effective seasonal campaign, you must know the holidays in your country. Make sure your email design as much as the theme of the holiday and always consider an exclusive holiday discount for your subscribers.

And the last one, number seven is the reengagement campaign. This is a series of emails sent to inactive subscribers. It is advised that you send this type of email campaign every four months. The objective of this type of email is to get inactive subscribers to be active or simply identify them or remove them from your mailing list. A high number of inactive subscribers will have a negative result on your campaign performance.