This course is split into 3 parts:

• Part 1 (Induction): Introduction to email marketing
• Part 2 (Implementation): Getting started with email marketing for your brand
• Part 3 (Optimization): How to build customer loyalty and increase sales with email marketing

It is essential that you take the 3 parts to have complete knowledge of email marketing and how to optimize for best performance.

What will you learn in this course?

• Basics of email marketing
• How to use Mailchimp for effective email marketing
• How to create a great lead magnet that attracts loyal customers
• How to design opt-in pages, sign-up forms, and pop-ups
• The GLOC: GEM email marketing formula
• Features of good email marketing platforms
• How to get started with email marketing
• 5 email marketing success indicators