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URL:https://www.learndesk.us/class/5894832553721856/lesson/cf87d2687b2ab36f2ff08273aece14ef?ref=outlook-calendar
SUMMARY:Lesson 2: Unconscious Barriers to Gaining Referrals
DTSTART;TZID=America/Los_Angeles:20260415T190000
DTEND;TZID=America/Los_Angeles:20260415T200000
LOCATION:https://www.learndesk.us/class/5894832553721856/lesson/cf87d2687b2ab36f2ff08273aece14ef?ref=outlook-calendar
DESCRIPTION: In this module, we are now going to tackle the different unconscious barriers to getting referrals and show you solutions on how to overcome each. Topics Covered:

People&rsquo;s buying behavior: The psychology behind why people don't buy based on logic; instead buying for emotional or unconscious reasons
Unconscious barriers: The risk-to-reward ratio
Unconscious barriers: Perceived potential risks
Risk/Reward Analysis
Removing the Barriers: How can you&nbsp; remove the risk from people who are likely to refer without twisting arms or pressure
4 Referral Sources
Building a referral machine


https://www.learndesk.us/class/5894832553721856/lesson/cf87d2687b2ab36f2ff08273aece14ef?ref=outlook-calendar
STATUS:CONFIRMED
SEQUENCE:3
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