User Personas - high-level descriptions of your target audience's needs and challenges - are becoming mainstays for software product teams. But like many other requirements documentation, they can often feel flat, overly generic, and nearly useless once development has begun. In becoming “just another form to fill out,” your User Personas have lost connection with their original purpose: to help product teams build connection and empathy with your primary customer base, and in doing so provide the grounding basis for fast and deliberate decision making.

In this course, you'll learn to think of your Personas as living documentation both of your target audience as well as the evolving shape of your product. In your class project, you’ll be asked to create a set of personas for a health and wellness app you’re going to re-design. I'll be weaving this same design challenge throughout all of my courses on the UX design process so that you can follow this redesign from user research to prototyping:  not only can you take part in kicking off your own design project, but you’ll walk away with a high-quality UX artifact to use in your portfolio.

Reinject some life into your User Personas to help build empathy and engagement for your users across your product teams.