For the secret recipe behind growing and sustainable business, so what is the fourth report? As I told you in the last video, it says the relationship you build with others. It's what makes others feel that you are like them, or they are like you in the neuro linguistic programming or NLP, they teach that rapport is what is built. When we meet people who we love, for they love us, or when people want to be like us. In fact, right now, you just think about this question in your business. What is needed for you to build rapport with customers?

Is it that people want to be like you or that People need to know or to be sure that they are similar to you and what is the difference the difference is very important. I teach her for example, in order to build rapport with the students in the school, in this case there are poor will not be able, except when the students feel that they want to be like him. Which is completely different than someone who is offering for example, writing services, writing copy ads for organizations. In this case, you need to build rapport through make the other person or make your customer feel that he is similar to you know, I want to share with you a story happened with my with one of my customers before he was a brilliant with design. However, customers didn't love him. Customers didn't like him.

And when he came to me, he asked me why this happened. However, he was the best of the best. By far. He was very brilliant. And he used to finish or he used to develop websites in less than 24 hours. It was a dream at this time.

And when we talk together, I discovered something from his way of speaking. And from the conversation, I discovered that he used to treat the customers as a guru. He always use us those that customers don't relate to and customers don't lie. He used a lot of terminologies. He used a lot of technical words, and he always made customers feel that they don't understand what he's talking about, or ensures he made them feel that they are stupid. They took the service one time, they took it second time.

And whenever they needed for the third time or whenever they need the same service, they need a comparison between what they will take on a tangible level. And what they will take on a psychological level, what they will take as an end product, which is a finished when designed website, and what they will take in the feelings that they will feel he was going to be out to the business, but Frank's gum, we work together. And I helped him to transform his mindset. And he started to transform how he's dealing with customers. He, he dealt with them in a way that he and them are similar to each other. He started to check and he started to look, what are the common interests between him and the customers.

And he started to work with customers from this point of view. In fact, I asked him To read some books, and one of the books I recommend, I recommended for him it was, How to Win Friends and Influence People by Dale Carnegie. And if you want to build rapport with people, and if you want to build rapport with customers, you can think about reading this book. This book is really an amazing book, you will love this book, you will like this book. And if you don't want to do so, or if you don't have time to do so, just google how to build rapport with customers, and you will find a lot of articles and a lot of books that can help you. On another side, I have another story with a brilliant teacher who was not able to control the students and who was not able to gain the respect from the students.

When I talked to him, he told me something. He told me that he tried to talk their language. He tried to deal with them as they are dealing and here the process problem was that this kind of services, a teacher, a mentor, a consultant, or these kind of services, it needs to build rapport, that the customers in this case need to feel that they want to be like this person. And when he changed his paradigm and when he shifted his paradigm, and he started to deal with the students in a way that he makes them feel that they want to be like him. He won the hearts and the minds. It's very important to think about this.

Your product is for the mind, but your awareness, your rapport, your psychological awareness of your customers needs is for the heart, and the heart is what will make you win customers for lifetime and skyrocket. You your sales and profit. Thank you, and see you in the next video with one of the most important competencies you have to have. Thank you