How To Increase Engagement With Facebook Ads

Making Facebook Ads Super Easy Over The Shoulder Demonstration and Training
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Transcript

How to increase engagement with Facebook ads? Hey there friends. If you want more people to trust your brand and learn about your products, you have to increase engagement. Facebook ads make it easier than ever to drive engagement. And we're going to show you how with a simple campaign setup. Setting up engagement.

You can drive engagement with a Facebook ad campaign by selecting it as your campaign objective. When you select engagement as your marketing objective, you can get more people to see and interact with your posts or page. There are three engagement categories that you can increase post engagement, likes, and event responses. The Facebook algorithm will optimize your ad to generate maximum engagement according to your choice. For this example, we are going to select likes. Now name your new ad campaign and the campaign Name field, click on setup ad account.

Enter your information, and then click on Continue setting up the ad set. Start by naming this ad set in the ad set Name field. Now select the page you want to promote in the Facebook page menu. Now go to the audience section. target your locations, select your audience's age, gender and languages. Select your detailed targeting and your connections.

Now select your placements. Now select a budget type. Enter your budget total. Select your schedule and click on Continue setting up the ad. Next up, you have to set up your ad creative. Start by naming your ad in the ad Name field.

Now select your ad format Now upload your media. Select image. If you're going to use an image, select video or slideshow. If you plan to use a video or slideshow, upload your media and move to the next step and move to the tech section to add your ad copy your ad title and your ad URLs. Type your ad copy in the text field. Check the add a website URL box and enter your site's or landing pages URL in the website URL field.

Now enter a headline for your ad in the headline field and use the newsfeed link description field to add a description or brief value proposition. Now we'll click on the call to action menu to add a call to action button to your ad. Then preview your ad in the ad preview window to see how your ads will look on placements such as the mobile newsfeed and the desktop newsfeed before you send them for approval. Now Click on the Confirm button to submit your ad. You can expect your ad to launch between five to 10 minutes after you send it and to start generating engagement a few minutes after it launches. Next up, we'll be showing you how to create one of the most compelling types of Facebook ad campaigns.

A video campaign

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