Welcome to The Big Picture CMA, Module 10, the second course in Section 2 – The Listing Master. Most agents provide far too little information to their seller clients as if they’re purposely creating uncertainty, rather than providing clear-cut indisputable evidence. The trick is in choosing the correct data and how you present it, in order to lead your sellers to a sensible conclusion. In this module, you will learn exactly how to do that, using the Criteria Manipulation Approach. Prior to starting the course, please ensure you download and print the Big Picture CMA Workbook located in the Downloads section of this course.