The purpose of this course is to share clear and specific ways to make your email and content more effective when it comes to your bottom line, revenue.

Take this course because you're tired of talking theory and want to improve at what you do. Or, because you want to add more to your next conversation, use my sound bites or create your own.

Expect to learn more and quickly because this course is split into 2 sections lessons averaging 60 minutes each. Each lesson contains a minimum of 3 things you can do now to make your content stronger.

The course is produced by me, so it's fun, heavy on the visuals, and shares most of its lessons via stories. It's designed to inspire, but more importantly to leave you with specific things you can start doing (as early as today) to make your content work harder for you.

What will you learn in this course?

• You'll know the perfect email sequence
• You'll know the attractive character and its archetypes
• You'll know the soap email sequence
• You'll know the Seinfeld email sequence
• You'll learn what a value ladder is and how to make one for yourself

Who should take this course?

• Anyone with content in their title, responsibility, or general interests
• Marketers at companies large and small
• Sales groups, PR teams, and communication types with an interest in content marketing
• Students of content both new and old
• Anyone who wants the money they spend on content, to come back to them via the sale of their product/service/solution/etc.
• Email marketers
• Entrepreneurs
• Anyone who wants to share their story and make more money
• Online marketers looking to make easy money
• Anyone with an email list