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Interview Experts And Profit Module 3 - Finding And Researching Your Experts
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Transcript

Hello, it's Lia Musto again and welcome to Module Three of interview experts and profit. So in this module, we're going to be talking about finding and researching the experts. So now you've carried out all the research, you found your profitable niche to go in your sub niche down. It's now time to find those experts and research those experts ready to carry out your interview. So where do you go to find them? Well, there's loads of different places you can go, experts just nor people they're hanging out all over the place.

So firstly, you can check out blogs, they all are likely to have blogs, that's where they're going to be hanging out with their audiences and their fans and people that you know, pay attention to what they say. So blogs are great ways and great places to check out where the experts are. Also, you can check out Facebook groups and pages. I briefly mentioned this before in the last module when we've talked about researching in general, but Facebook groups and pages. Experts within niches are have Facebook pages because people always on Facebook, it's a great place for people to give their opinions hang out, get information and value. So I strongly recommend you check out Facebook groups and pages because they're really great places.

Twitter is another one, another social media platform that's massive. And people always hanging out there. So just go in and search on the search bar for your niche and see what comes up. See, you know what the, like hashtags are, see what comments are on there all the time, and see if you can get any experts that way as well. There's also LinkedIn. I'm not too familiar with LinkedIn myself, I don't really use it.

But I know it is very popular and a lot of people are on there. And the great thing with LinkedIn is they have all their information on there. So you can really do a lot of research and find out some really great people on there. So it's another great one to check out. Google Plus as well. Lots of people hang out on Google Plus, and Periscope.

Periscope recently is Becoming massive. There was even talk actually that periscope one day is going to overtake Facebook. I'm not too sure whether that is going to be the case. But periscope is definitely one of the top places to head to now and find people doing live broadcasts all the time because, you know, experts want to give value all the time. And the best way to get value you know, how much better Can you give value than doing a live broadcast there and then off the cuff? Periscope, definitely check out Paris Periscope.

They're all great places, the social media platform, so definitely go and find some on there and try to get the big dogs first. It's not necessarily a must. You don't have to get the big dogs if not like I've put there anyone with a lot of knowledge will do for your expert interviews. And there's a lot of people out there. But I would say like for me personally, I'm in the make money online niche. So I went for the big dogs first.

I mean you've got nothing to lose or they can do is say no. And I managed to get all my experts actually, we're all big dogs, I managed to get the top gurus within my niche to interview on. And that's a really good thing if you can get them because your product will then become successful by association, people will see those top dog names mentioned within your product. And it's going to make them want to buy because they're going to think Hang on. I know this person, he's huge within his niche. I want to get this product and find out what he's got to give.

So if you can get the big dogs first go for it. But as I said, All they can do is say no, just move on. And then you can find somebody else. There's plenty of people out there with a lot of knowledge. And then try and get experts within your sub niche specifically if you can. So there's a lot of experts that know a lot about a lot of things.

But if there is someone particularly within your market that does a specific thing, then go for them. Like within my market. There's lots of different people Do things specifically, just off the top of my head, you've got James Wedmore. He's a YouTube person. He's awesome at YouTube, and talks everything all about YouTube and can really help you learn the core elements to producing YouTube videos. There's loads of other ones.

I'm just trying to think, again off the top of my head. It's not easy when you're trying to think of stuff. You've got Amy Porterfield, she was one of the people I actually interviewed. I love Amy Porterfield. But she started out as the Facebook person, the go to person to learn everything about Facebook. Now, it's all about webinars.

She's the webinar lady. Everybody wants to go to her to learn about webinars and how to utilize webinars within their business. But that's another topic but yeah, try and get experts within your sub niche specifically if you can, because they'll have more laser focused value to give that particular area and that's what you want. You want to create a really unique part racked with loads of value packed into it. And if you can get someone that knows the specific topic, like have super superb knowledge in it, that's what you want to do. So what else can you do to find experts where you can check out other product creators.

And again, because I'm in the internet marketing niche, I would use places like Clickbank or jvzoo. Because you can go in there and type in a niche area and you can find all these different product creators that have sold products, and you can go to them, ask them if they'd be happy to give you an interview. It's a great place to look. Clickbank isn't just for the internet marketing niche. You can go on there as well and find loads of other products. Same as deal Guardian, that's a really great one as well that you can use.

There's loads of different platforms that you can research and try and find people to interview for forum threads. These are great ones to check out people who are really at And always commenting and helping people out. These people are knowledgeable. So again, when I explained about how forums are fantastic to research niches is also fantastic once you found your niche to find experts, I know in one of the forums that I go on a lot with in my niche, there's always certain people within there that helping people all the time they give over and above to helping people they know so much. They're so knowledgeable, they will be the people that I would go to and ask for an interview. And I just said, Hey, you know, I think you're really fantastic.

I can see you're always helping people. They're really great to get on board because they know so much so forum threads, people might forget, that's the place to research but it really is a great place. Also podcasts on iTunes, you know, podcasts people listen to podcasts more than ever now because we're everyone is so busy and on the move. You know, people can listen in the car, they can listen while they're going out for a run. They can listen while they're going to pick their kids up. podcasts and audio formatted products are really really fantastic in this day and age so just go into iTunes search in the search bar for your niche and see what podcasts come up amazon.com is another great place people always writing and authors and selling books on Amazon another great resource to go and check find within your categories if your niche and see what authors come up we do reviews check out what people are saying see how many books they've you know, authored, you know, just do a bit of research you have to research to find the you know the experts out there to interview and there's also Google just google your nice to say the fishing niche going back to I just put fishing in inverted commas, expert or fishing products or fishing product creators or fishing books etc.

And just see what comes up and then you'll be able to find some experts that way as well. So really when you look at this, there is no excuse for not having any experts. We'll be on to the next module in a moment.

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