Hello, it's Lia Musto again and welcome to Module One of interview experts and profit. So within this module, we're going to be talking about what an interview product actually is. So an interview product is basically a product that you create by interviewing experts about a specific topic. So it's a product that you go out and find some experts within a niche or market and you interview them about a very specific topic to get information and value to put within your product. And you find the experts within your niche and interview them for roughly 30 to 45 minutes. Now, that's not set in stone, you can do it for longer, you can do it for shorter, but I found when researching anything between 30 to 45 minutes, it's great for the experts because they don't have a lot of time they're pressured for time, so they can pack a lot of value into a 30 to 45 minute interview, but that length of times, also great for For a listener, because if they've not got a lot of time either they don't want to be listening to hours and hours of interview, people talking 30 to 45 minutes is great for our listener as well to, to learn something and get a lot of value from that.

It's produced in a digital format. So a lot of people put it together as a digital digital format product, and it's delivered to someone via email or something like that on the internet. And it's usually done in a video or audio format. And you carry out the interview via software. Now, I use Skype. And I think most people who do interviews these days tend to use Skype.

It's really, really good. It's really reliable, but it's also free. And the other thing that you need is you have to record the interview. You don't want to go doing this lovely interview with an expert and not recording it. So you need to get some software to do that. And the one that I use is Pamela and it's Pamela for Skype, it works specifically with Skype.

Again, it's free for a period of time, but it's a really great piece of software to use. So why is it really good to do an interview product? Well, it's fantastic for newbies because you don't have to be an expert to do it. So if you're new to a market or you're within a certain market, you don't really know too much about it. It's really great for you as a newbie, because you don't have to be the expert to do it, the experts that you're going to be getting on board, they're going to have all the knowledge and information to put your products together. You get to leverage their knowledge and expertise.

That's what's so great about this. They are the ones giving you the content. They're the ones given all the value, you're just basically packaging it up off the back of them. So you're kind of going to be putting this together. And you're going to be getting success by association with these experts who have been around for a while and people know who they are. It's really great because you Super fast and easy to create just a really quick, easy product to put together.

So this is great. So, again, if you're a newbie, but if you're not a newbie, it's also a really good product to put together. If you really want to give some value to your customers. off the back of other experts, it's really great style product put together because it's so easy to create and fast. It's also an easy product format for people to learn from most interview products, you know, you get an interview with an expert for 45 minutes, they talk about a specific product, get asked a few questions. And that's so easy for somebody to learn from and listened to.

So it's really good for that. And also the experts again, providing the content so you don't have to a lot of people come unstuck because they're like, what, what am I going to put in my product? What content Am I going to produce that I'm new to this, I don't know what I'm going to put in there, that takes the pressure off you they are providing the content so you don't have to and it's an awesome way of giving a lot of value in one product, they can share all their knowledge and tips and strategies and methods for things that they do and things that work. And it's a great way for people to learn from right from the mouths of the experts. So I'm all for interview products, I love them. And that's why I created one myself.

And it's also really great because it works in any niche or market. It does have to be a profitable niche or market. And I do come to explain that in a later module. But it's a great product, because there's always experts in any topic, any market, any niche that you look into. So it does work in any niche or market. And finally, it doesn't cost a lot to do this kind of product.

You don't need masses of expensive software's and all these kinds of things. It doesn't need to cost a lot, there's going to be some costs. The same with any business. If you want to make money and earn money, you do have to invest money as well, but the fees and costs are minimal. So it's really a great product. If you have Got a lot of money and you want to put something together that's really value packed for your customers.

So that's module one. We're going to now move on to Module Two.