This course provides insights into the underpinnings of building a high-value innovation portfolio. You will know the types of innovations - incremental innovations or radical innovations and how to formulate IP strategy, capture ideas, and manage invention disclosure management. Also, know the innovation life cycle management. Also, know offensive and defensive strategies and when to use them in your business.

Learn the business pain points for IP commercialization. Understand the multiple points of failure impeding IP commercialization. You will learn to leverage different mechanisms for IP exploitation and fast track IP monetization.

What will you learn in this course?

• Understand the factors influencing IP strategy
• Learn leveraging internal and external innovation strategies for acceleration
• Know the implementation of externally-focused innovation strategy
• Know how to identify licensing opportunities and executing them
• Know the business pain points of IP commercialization
• Understand the multiple points of failure impeding IP commercialization
• Learn the characteristics of innovating companies
• Understand the success factors - strong customer focus, ability to capture ideas, follow collaboration mantra, a mix of incremental and radical innovations
• Understand the critical success factors of IP commercialization
• Know different mechanisms of IP exploitation and IP commercialization
• Become a more knowledgeable executive and well-equipped entrepreneur