Cory worked for a paper distribution company. When Corey got his Annual Performance Report back and found that he was lacking in sales, he decided that he would need to do something to fix the issue. He noticed that a lot of customers were unique, so he knew he needed to practice his follow up work to keep them coming back. He checked through his email and voicemail much more frequently, and he started calling older customers about new deals and offers the company was now offering. Another thing he noticed was that some of the feedback was less than perfect. He started striving to listen to customers problems, and he took further steps to help resolve the problems and concerns of the customers.

After his next report, he noticed increases in sales and also an increase in returning customers. His feedback began improving and he was back on track.