Get into his where these video reviews and case studies are used. And number one, why they're so powerful when they're used on these pages, and then goes into the psychology behind it. And it's pretty simple. Most people in their everyday lives are going to have frustrations and dreams. No matter where they're at. They're always frustrated with life, money, the way things are going themselves, their self development, whatever it is, there's always this frustration.

And there's a dream or a goal that they want to reach. Now, those goals are usually a lot more deeper than just I want to make more money. You want to make more money because you want to spend more time with your family and kids. You want to pay for your parents house. You want to get out of debt. You want to do all of these crazy things, travel the world, whatever.

It's not just money. It's that thing beyond that first impression that they're going to give you. Those are truly what their dreams are. And when you can take those real dreams, not the topographical ones that are Money, happiness, whatever. But those real dreams, and you show that you're the bridge between their frustrations of where they're at now and that goal, then that absolutely tears down the wall of, should I should I buy? What am I, you know, kind of those barriers for the purchase.

And we're talking the difference between whether you're selling a $10 product or free plus shipping like I do, or a 10,000, or even $100,000, coaching service or program. All of this is using the same psychology, the same case studies and video reviews that I'm going to be teaching you inside this course. So all of this, again, is very beneficial, because it's going to up those conversion rates by showing people through this psychology, that you are the bridge for them to reach their goals.