Now I just want to kind of start breaking down. The idea of these video testimonials will often be used on is what I call a coaching application or a back end funnel. And it's where someone's going to apply to usually work with you one on one. And the reason why they're going to want to work with you one on one is because of these video testimonials and the way that they're actually showing, hey, when I worked with Zach Miller, he was able to take my sales funnel, I had a business that was you know, doing 50,000 a year, he came in, created and developed a sales funnel for me a value ladder, we built out the rest of my business, he started getting traffic, now I'm making close to a quarter of a million so I've had almost a five acts. Those types of stories are extremely powerful now in written form so much because again, people feel like they could be faked or they could be just written by, you know, the person themselves by me, maybe.

And when you get that into the video format, and you say, look, here are these people, here's their websites, here's who they are. Go ahead and do a little research about them if you'd like. And you can see that I was the one who helped get them to lose weight, you know, stop their depressive states, get off drugs, make money online, whatever it is that you do, you need to have people understand that, hey, I took this attractive character, right. And each person each case study isn't attractive character. They're going to have a unique backstory, they're going to have unique character flaws and parables that they learned along the way that are going to assimilate to a lot of people who are applying to your coaching. Now I'm going to go through the coaching and kind of show you what it looks like how that's all established.

And I'm going to go through how we set up those coaching pages so that we can charge 12 to $25,000 for one on one work and time with each other. And now this may seem very crazy, but when you have a properly set up, coaching application page, and you go through and you use these video reviews, like I'm going to be showing you how to record it is so extremely powerful. Now, I want you guys to understand I'm going to be explaining the attractive character, the attractive character, in a sense, is going to be not you in this case, but your case studies, your testimonials, the video reviews that you're getting. And then from there, they're going to have all four of these elements of backstory, a polarity, which means they're going to have things that some people agree with, and some don't, you know, maybe it's that they're in some sort of field, they have character flaws, you know, they wanted to work hard, but at the end of the day, they came down with a sickness, you know, a family member died or something happened, right?

These are all character flaws, or maybe they just, you know, they didn't know what they didn't know. So it was just a knowledge gap that they were trying to overcome and they were fresh. They were green, as it said, to whatever you're introducing for me, it's make money online. I have had students that have come paid $12,000. We built their system for them. We got them started, they went from zero to basically five or $10,000 a month, which of course that's Worth, if you went from zero to 5000 a month, at the end of the year, that's $60,000 inside your pocket you didn't have coming through my coaching program.

So it's these little character flaws. You know, I didn't know anything, I didn't make any money. And then you move over. And you obviously tell how these parables or these stories weave into you and the service that you offer. Now, the identities that these people are going to associate with are not important at all identities are something that I'm going to go into. If you want to create an attractive character for yourself, or you want to keep involving people inside of the storyline of one of your video testimonials inside that first video testimonial.

They're not going to really identify themselves as a leader and adventure or reluctant hero or evangelist. And I know you're asking yourself, what are these types of character types. I'm going to give you a little video that's going to explain what the attractive character is. We're going to go inside. I'm going to explain each of the elements, the storylines, things like that for you. But you're going to want to keep in mind that this attractive character is inside each of your video case studies or video reviews.

You're trying to build up the backstory, let people know who these people are the struggles they went through the character flaws that they have, the things they learned along the way while being and working with you. All of these things are going to help obviously gravitate towards people towards that. Yes, yes, I want to buy whatever you're offering, no matter how much it is. If you can attach people to their dreams, and where they're at right now and you show that you're that bridge to get from the dream to where they are. And you're that that that that road, people will pay anything, anything because once you start getting their emotions and pulling them out, usually through this video testimonial and review, right a lot of people have the same backstory, they have the same character flaws, we're more alike as humans then we are different.

So when you create these stories and these these video reviews for people to watch This is going to be attracting large portions of the global population. It's not just going to be a few dozen people inside your audience, it's going to be large amounts. So having an attractive character really digging into each of these elements, having a storyline, you know, before I was like this, and after I was like this, or loss and redemption, I'll go through and explain those for you. But the very idea is that we're going to be using these on the coaching pages number one, and then secondarily, we'll be getting additional video reviews. Of course, we're not going to be spending nearly as much money for these video reviews on maybe front end products that cost 1020 bucks, we're just going to have people naturally film from their own comfort their own computer just like this.

Whereas when we get the perfect video review, we're probably going to want to fly out to these people or have them fly to us. And let me tell you, just spending a grand or $2,000 to get those video reviews is worth every penny. They're going to pay back I mean tenfold 25 50 fold for whatever you invest because these video reviews are going to be the reason that you convert on not only your front end products, which cost a little bit of money, but those are big products which cost 1225 $100,000. And it's these stories that sell them not your expertise, not what you've taught to other people, not what they know you for how much they trust you. It's these video reviews that really connect these emotional bonds to the buying triggers inside of everyone's heads. So with that being said, I'm going to move into the attractor character and then I'm going to be showing you what these pages look like when we use these video reviews on our coaching pages, and elsewhere even on our front end, so that way you can kind of get an idea of where these things are placed.

Then we'll be going inside more of how to actually create these video reviews from what to ask how to get the lighting, right everything. Alright, so with that being said, let's move into the attractor character and dive a little bit more into how you'll be developing Stories asking these questions for each reviewer or person that you've helped case study. So that way they can bring out all of the emotion inside of their story and place it for the viewer to feel the exact same emotions in themselves.