Welcome back. In this section we are going to see how companies can retain their top performing employees. employee retention programs are very crucial as they help in reducing employee attrition and turnover. Most people think that there is a lot of manpower available and the company can simply replace the employees. But why do the companies spend so much efforts, time and money in retaining the employees has the answer. Companies aim at retaining those employees that are hard to replace, because they have high potential by retaining the high performing employees.

A business organization can save lots of time efforts, which are involved in finding replacements or an external recruiting The time that is spent in recruitment and replacement can be spent in a more productive way. That is why it's so important to retaining the top performing employees in the organization. Keep in mind that retention is all about keeping the valuable high performing employees because they are an asset to the company. unproductive employees are those who are underperforming will not be retained in the company, but rather they are transferred, replaced or even terminated. Now you know why retaining is an essential part of an organization. Please follow the next lectures to learn about different employee retention programs.