Decide What to Write and Learn How to Publish

Section 7: Growing Readership

Elaine L. Orr

What's the difference between marketing a book and reaching readers? Think of reaching readers as relationship building. People can be attracted to a book cover or they can read a review and pick up a book, but the ones who keep coming back are the ones who feel that they know you. A certain amount of reaching readers is pressing the fresh flesh locally, but there are so many options to interact on social media these days. I feel as if I know, many authors and readers, but we never have and never will meet in person. They look for my books and I appreciate them.