So far in this film, we've talked a lot about applied techniques and how they can help us engage an audience. And while all of them will serve us well, they will only do so if connected to a deeper, more authentic understanding of who we are in the first place. If there are over 7 billion people in the world, and we share 99.9% of our DNA with each other, what's that part that makes you unique in comparable because unless you get a chance to explore that part, you'll just be layering presentation technique on top without knowing if it suits your style. So the final part of this film is dedicated to you. Who do you think you are? The greatest I'm think I'm the best.

The best human being I'm Jackie Cooper, and I'm the global Chair of creative strategy for Edelman. I think it's so important for brands to know what their unique selling point is, in order for them to have additional differentiation, and in order for the public and the consumers to know what they stand for. Because if you don't understand what a brand stands for, and you don't understand if they're going to relate to you and be for you, or make your life better in some way, which by the way, is key now with brands purpose has to be baked into their core, then you don't actually know why to choose that brand. You are not a brand you are a human being that you to have selling points that people can uniquely identify with your style. When trying to build up the confidence to work in a way that feels authentic.

This is the place to spend some time understanding when you're an artist or a musician. Finding your own unique voice isn't just important. It's imperative. I could play you 20 versions of Somewhere over the rainbow and you pick out Garland's in a heartbeat. The same is true if you're a politician, or a manager or a banker. What's your unique voice?

Maybe it's your radio lightweight. All right, maybe not. But whatever it is, knowing it and determining it will play a heroic part in the way that you connect to an audience. Because the only thing you take wherever you go, is you remember Jenny, remember how I described her as funny, open and warm? Well, she is. But the problem is, she never thought to lean on those skills when she got into an auditorium.

To be mindlessly yourself in business will be an ill advised strategy. You've got to know to the rules of the river that you swim in, so that you can work out whether you're more of a one piece or two piece type company. But that doesn't mean reduce you. It just means find the best way of animating you. And so that's why knowing what your unique selling points are, will help you do it authentically. I mean, people have described You as you walk around your company anyway, so the question is, what are they saying?

And what would you like it to be? It's easier to be a cowardly lion rather than a master wizard. But you can help yourself by answering three questions about yourself. Who are you as a person? shy? open, honest, what are your unique selling points as a communicator, funny, quick, considered ordered.

And when you walk into a room, how do you want them to see you? The practice is simple, believe it, behave it your way and become it. But coming to the end of that you part of the equation and the end of the film soon, but don't go any further without writing down what your unique selling points are. Only then can you really be a master of your perception and not a slave to it. Some presentation skills courses you can download over four hours or six hours. Our own face to face version of this program is one over two days.

So what we've tried to do, I give you the most useful ideas and conversations, but in feedback from our clients, they say works best for them. Everything that we've done in this film falls into that you them in it dynamic. And we're focusing on the art of connection rather than perfection because it's so much more useful for you. Then we call it an art because it's a discipline and ever evolving. process of change. And that's why you've got to put the work in on the new part of the equation because you're the glue, the consistency that holds the van and it together.

The only thing that's useful to know in a communication style is not that it's a style, but it's yours. Imagine if every time you presented there was no right way or wrong way, just your way. Imagine if you just had to remember how hard it was to listen, rather than how hard it felt to speak. Imagine if faced with a daunting decision about a presentation. You just have to run it past that you then filter. Imagine if it was that easy.

All the work we do ideology and all the work we sought to do over the past 10 chapters is never about disguising your differences. It's about exploring your uniqueness. And all our ideas should be taken as a supplement to rather than a substitute for your own unique voice and experience. I know as well as anybody that there is nothing as daunting or as exciting as a blank page to fill. But the point is, there never really is a blank page to begin with, because what you're there and with you comes all of your unique experiences and stories and ways that you've built up over the years to connect with people. So as long as you remember that you'll never be lost.

You'll always be authentic and then always have a place to come back to. So just like Dorothy in The Wizard of Oz, sometimes, well you need to do is click the View