Every day we are exposed to first impressions. We decide in a heartbeat what we think about people based on a few tidbits of information at our disposal. The experts will say it takes us just 30 seconds to make a decision about what we think about someone. But that's probably a little bit generous. On the MRI scanning, scientists have noted that it takes us nought point seven seconds to make a decision about how someone's connecting to it. Which is why at the beginning of a presentation, or a date with Mr. twinkletoes.

Here, it can feel the most uncomfortable. We know we're being judged. How do we make that perfect first impression? This is what's called the primacy effect. And the primacy effect is one of the most important places in any conversation. Now, you might have been surprised that we worked out the middle first you're relevant, but that's because the primacy effect is so important.

You've got to know where you're going so you can work out the best way of getting there. Hello, my name is Stephen, I am single. I would like to take you through my plan and ambition for the next 10 years. I will begin by giving you an overview of my formative years on how my parents failed marriage ended up with me with an iceberg. You see a good first impression really counts. Hey, is for attention.

If you've only got 10 minutes why spend your first three on telling them what you're going to tell them dive into something much more interesting and appealing, grab their attention and make an impact. We're not talking dry ice or dancing girls here. Although given a chance, that's a presentation, I wouldn't mind seeing no dive into a fantastic statistic or an arresting quotation. Just make sure it's relevant to the dancing girls be his full benefit. What's in it for me? This goes right back to chapter one.

Thinking like a listener, make sure your audience knows that you know, there is a payoff for them a reason for listening? Perhaps it's because you can make their life easier or can bring useful insights into the current conversation, or the very least because you can make dry content interesting and fun. In other words, showing the money. See is the credentials. Why you filmmakers, writers, artists demonstrate their artistry. But in conversation sometimes we have to subtly tell people why they should listen to us which is all And so much more than a name and job title is experience opinion involvement.

Don't think about selling yourself. Think about sharing yourself with your people. I call this a floating see because sometimes you might need credentials up front for certain audiences or scattered throughout for others. But telling people a little bit about who you are, can create opportunities to help people feel comfortable that they're in safe hands, and subtly done. Don't do your reputation any harm either. And finally, D direction.

Remember the one half of the thinking pair that was generality? The one who loves to know how all of this fits into the bigger picture? Well, here's a section just for them. Let people know where you're headed. So they've got a context for your conversation, and a way of remembering why they're there in the first place. You don't have to reveal all of your secrets in a 10 bulleted agenda slide, just the ones that might intrigue us.

But before you stop and write out your abcdes there's one other place you have to maximize your impact your end how you leave people feeling, and that my friends can be an entirely different kettle of fish. From the inspiring final words of Martin Luther King's I Have a Dream to Obama dropping the mic at the last White House Correspondents Dinner speech, the power of the recency effect to leave a lasting impression and ringfence our dynamic content can be the difference between people thinking about your conversation and doing something about it. You're recency effect is the lasting impression you leave. And just like the primacy effect is one of the places to maximize your impact by guys. There are five parts in your journey towards the perfect clothes. And the first is knowing when you plan on leaving in the first place.

There's nothing worse than for an audience to hear several things False endings, or for the action to just suddenly stop. So knowing when you plan on leaving means that you can subtly or deliberately flag that this thing is winding down. So even if they had switched off, they've got a chance to come back before you go. A standard business presentation ends with two words, any questions, but that's not an ending. That's a cop out. Try and bring your questions up a little bit at the end of your middle your elephant if you can.

It avoids the obligatory tumbleweed if there aren't any. But lets your audience know that you'll have the last words as simple before I wrap up at this point, has anybody got any questions normally suffices, but you can think of something much more original. Three, summary, often an important part of the process, but it's called a summary for a reason. It's a chance to retail the most important points of your dynamic content, not go over all ground. That's why it's called a summer It's a chance to retail the most important points of your dynamic content. I'll go over old ground got the strangest feeling of deja vu.

For remember how you wrote down in your dynamic content, how you wanted your audience to feel by the time you had finished speaking to them on now is your final opportunity to make sure they do feel something. What's the emotion you want to create? Is it a happy ending a climactic one? Is it a circular one when you take us back to Kansas where you started in the first place? as homework, go and watch your favorite movie, see all those guys do it. I'm finally five.

A killer last line. That's just about it then doesn't cut the biscuit is the vocal equivalent of a limp handshake. Your audiences are tired by now. They're probably even too tired to listen to your voice anymore. If people have been gracious enough to sit with you Long The least you can give them is something at the end to listen to. But speaking of tired, go and have a break a proper one.

And when you come back write an amazing ABCD and a killer last line. And in the immortal final words of et hobby right here