Apart from giving us our basis for our youth Dominic dynamic, it was the Greeks who developed all manner of techniques to help persuade and emotionally engage the listener with their cause. And after a, for example, repeating the same phrase over and over at the beginning of a sentence. But you don't have to be an expert in Greek oratory to recognize the power of words, just know the good ones move the ordinary to the extraordinary. So it's here when we get into the you part of the equation that we talk about language, because you get a chance to be a master of it. There are three ways that language can help or hinder our messages. And the first is the way that brands specialists and marketers work so hard to master, the good old fashioned soundbite all be back.

Show me the ladies, not Turning thanks team. But a soundbite doesn't have to sound like a trainer slogan. In its simplest and most basic form, it's just a sound bites take something big and makes it small and sticky on the air, just like we wanted to do with our dynamic content. It also might just serve as your own little break from the norm, your own Muhammad Ali. Every organization has its own linguistic code. Some words and phrases become part of an organization.

But if you use too many of those words, you risk sounding less like you and more like that. Some of the language might be useful, a shared shortcut of industry terms, but if you're always using other people's language, you're really just a reporter. There's a difference when we use our own words, words, we like the taste of words that stimulate other words, and words that represent our own thinking. So it's up to us To explore our own linguistic voice, rather than just fall on other people's, your language is the one place in any presentation that you get the most control over. So make it original and make it yours. With 26 letters in the alphabet, how can you give us something different to listen to, from moving forward or thinking outside the box, which is so inside the box, it hurts.

How can you combine originality soundbite and you to make messages seen heard and talked about? Words can resonate, but only if we let them. So the second most important way we can use our language is to surround them with silence. Laurence Olivier once said that he worked harder on his pauses than he did on his lines. Because it was within those silences. The magic happens space between an idea and an audience, the space between an emotion and how it feels.

In presentations. We're so scared of silence, we forget to use it. Silence acts as a frame around your ideas. By framing your content with deliberate stillness, you're telling me it's worth thinking about. It can also be a great Muhammad Ali. Sorry.

But what do we do instead? We fill it with junk fillers, which are any words, phrases, noises that come out of our mouth that say nothing and serve nobody. I like Velcro to silence and we do them what could be our most impactful of moments often of start and finish our primacy and recency effect? Hi. Yeah, yeah, basically, the reason I'm calling is and we should Because we've kind of got this really, really brilliant new price Terry thing, instead of using silence for maximum impact and clarity, we hide that impact in padding will Yeah, I mean, it's sort of a big deal. Sort of it either is or isn't.

So if you recognize you do have some fillers, try and turn the volume down on the noise that we hear. The result is nothing golden silence, a chance for you to breathe only the single most important ingredients to speech. But there is a final and probably most useful way we naturally use silence and soundbite to engage. And that is when we are telling a story. You don't need to be Meryl Streep to have people hanging on your every word. The sound of a story itself does all the hard work for you.

Because stories don't have a set tempo like lists or slides do they act Like a graphic equalizer, creating shade and variants that other material would have to work hard to equal two brains communicating with each other, there is a really interesting thing that happens, which is they actually start to synchronize. So if I were to tell you a story, what would happen as you start to understand the story, then your brain will start to synchronize with mine specifically areas involved in meaning, story and character building. So if I were telling you a story, maybe a second or so later, your brain and mind will start to synchronize. But what's also so great about stories from a presenters point of view, is they are already pre written examples stored in our heads. We don't have to memorize them. And what's more, neither do our audiences.

At the heart of what makes us human beings is our shared stories. They open you up and let us in. So stop and think. Is there a way that your language can support your message more Is there a way that your language can support you? Or is there a place for a sound bites or a way of wrapping anything complicated up in a simple story? If you know your audiences are going to be enraptured by a talking line and a pair of ruby slippers, then give them what they were green glasses led them to the wizards pennis