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Life's a Pitch: The Movie

Introduction
Introduction
Preview
Course Handbook
Chapter One - Think Like a Listener
Chapter One (Them)
Chapter One Handbook
Chapter Two - Dynamic Intent
Chapter Two (Them)
Chapter Two Handbook
Chapter Three - The Elephant in the Room
Chapter Three (It)
Chapter Three Handbook
Chapter Four - The Primacy and Recency Effect
Chapter Four (It)
Chapter Four Handbook
Chapter Five - Muhammad Ali
Chapter Five (You, Them and It)
Chapter Five Handbook
Chapter Six - Soundbite, Silence and Story
Chapter Six (You)
Chapter Six Handbook
Chapter Seven - You and Your Shadow
Chapter Seven (You, Them and It)
Chapter Seven Handbook
Chapter Eight - Your Brilliant Body
Chapter Eight (You)
Chapter Eight Handbook
Chapter Nine - Here's Looking at Your Kid
Chapter Nine (You)
Chapter Nine Handbook
Chapter Ten - Who Do You Think You Are?
Chapter Ten (You)
Chapter Ten Handbook
Your Creative Team
Thank You
Credits and Biographies

Chapter Five - Muhammad Ali

Life's a Pitch: The Movie
By: Katie Casey
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Once you've got your audience's attention, how do you keep it? The secret? Why with a Muhammad Ali of course.
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