Hello, good morning, ladies and gentlemen, and welcome to my presentation. My name is Sam parks. And today I'm going to talk to you about how we're going to implement the new site changes needed to how's the new technological development studio that we will be rolling out at the end of the year. The agenda for the next two hours will be the story goes that Ernest Hemingway was lunching with friends, when you bet them all $10 each, but he could craft an entire life story in six words, he collected his money and on a napkin wrote for sale, baby shoes, never worn. And one the bet this kind of storytelling or flash fiction is it's an is often a way of practicing the art of brevity. Why saying 66 words what you can say in six commencing implementation.

So far in this film, if thought like a listener and considered your audiences, you've prepared the perfect dynamic content so you can stay focused at all times. And now you get to write the fabulous it your message, some of which we might not need to hear. Do you think you'd notice if I missed out on the logical development studio, sleeker, more streamlined, more accessible? When I was traveling in India, I used to see Craftsman sitting by the side of the road, carving these little tiny wooden ornate elephants out of these great big blocks of wood one day, waiting for a bus. I sat down next to one of them and said How do you know what to do? How do you know how to create something without working from a picture or an image?

Well, he laughed at me and said, That's easy. I just take away anything that doesn't look like an elephant. When writing your presentation, the art of a good one isn't what you put in it. But what you have the ability to take out of it. point one, or 40. Somehow, we have to move from this to this.

All great conversations, speeches, presentations, movies, and books have the same structure, a beginning, middle and end. It doesn't get more complicated than that. But it is in the middle where you put all your ideas, and so it's here where things get a bit congested. When starting to write your presentation, you can't beat the good old fashioned pen and paper techniques. Call it brainstorming, call it storyboarding. whatever system you want to use.

The first stage is to write down everything you could say about your subject matter. But this is where the second stage of your dynamic content, what you want people to remember, is important. Because ideas like fine wines have a hierarchy. Some of your ideas are essential. They have a Dom Perignon of ideas, they will always taste the finest, and you should be proud to have them on your table. Some of your ideas are desirable, good, strong, dependable, they'll help bring out the flavor of the main course and support the entree.

Some of your ideas who interesting, a couple of these might spice it up a little bit, but you wouldn't want to go overboard and spoil the taste of the finer stuff. And some of your ideas are quite frankly, trash. The no frills, no label bitter tasting lighter fluid of ideas that should never be opened. Unless you're a penniless student and desperate. Your dynamic content will give you your blueprint for your edit stage, which are the ones that will help people remember your headline, which are the ones that will help them feel the way you want them to feel. Once you know what should stay and go, it's up to you to arrange them in a way that reflects all three sections of your dynamic intent.

You should be left with the perfect elephant. Oh, look, how did that get in the picture of my Lamborghini. I'd like to if I may take us all back. The other good thing about knowing the hierarchy of ideas is should you realize you've overrun a little bit or that your audiences are getting a bit antsy. Cut to the chase, ditch anything that's not essential. Even if you love the idea of telling us about your Lamborghini So thankfully now this presentation looks like it's coming to its close, you can start writing yours.

So stop, write down anything you can about your message with no filter, and then edit it back based on your dynamic intent and maxes out at 4000 square meters.