Hi there, my name is Frank And together, we are going to learn some basic concepts of graphic design. These are essential if in the future you guys want to go any further with this. How we perceive images is strictly connected to our psychology and perception itself. And there are few rules that stand behind this. We're going to learn most important ones during this course. It is quite easy to find many papers, videos and tutorials online that are concerned with design.

Although if you're a person that likes to begin in the middle of a topic, rather than at the starting point, it might get a little bit tricky for you. This is a giant significant, some concepts are preparatory for others and if you're not acknowledged with them, there is little you can do in graphic design. I can assure you nobody at all, graphic design principles are the first step, no way they can be second or third. And this is for your own good. One of the most common mistakes that new designers make is to start their learning process with software's, such as Photoshop or Illustrator, without knowing the basics of design itself. In this way, you will surely obtain the knowledge about some advanced tools and software mechanics.

But if you don't know how to put things together, your work will always miss something. Simple metaphor to make you understand better what I mean. If you have a fridge full of food, but no idea how to cook, you'll end up being hungry anyway. Software learning is the step further after you know something about graphic design principles already. omitting this step. You won't be able to produce a work that speaks for itself.

And this is where it's the most important in graphic design. This is really significant. That's why, as an experienced graphic designer, I have created this guide that will help you to maximize your learning process in order to obtain the best result of your work in the shortest time possible. Don't you ever get frustrated trying to reproduce a work that seems to be easy, but turns out to be more difficult than you expected? Knowing the design principles, you will be able to find the key for unlocking what stands behind your favorite masterpiece and why not borrow the idea for your own design. Remember, part of the creation is free discovery.

During this course, we will learn about the very nature of basic graphic elements such as lines, shapes, colors, textures, and typography. Most importantly, we will learn how to put them together and create an appropriate composition using the right hierarchy and the right way to communicate. In an effective way, I think we're ready to set off. In the next video, we will talk about the line