The Mass

Graphic Design: The Quick Guide The basic elements of Graphic Design
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Transcript

Hi there, we see each other again. Before we start talking about colors and textures, there is another concept that we have to introduce the mass. Understanding what a mass is, will be significant in explaining other fundamental concepts, such as hierarchy and space is closely connected to shapes and lines. So we have to talk about it before introducing colors and textures. In fact, what is a mass in graphic design, mass equals size. Our brain is capable of giving a precise weight to shapes that we notice.

This weight depends on the characteristic of the ensemble of the whole elements together and how they work with each other. Also the quality of the paper you print your work on is important. It's simple. The bigger the heavier. Consider this also when thinking of your funds. The right use of mes allows you to convey the right here key in the message you want to convey, and provide emphases on what you want to point out.

Mass is extremely useful in determining which information is more important than the other. We will talk about in more precisely when we will study the hierarchy. Now that you know a few things about lines, shapes, and mass, let's watch some examples of how to put them together inside your work. Let's try to build a simple graph, maybe about people who like strawberries. We want our graph to be funky and interesting, but it also must be easy and quick to read out, we have all the data needed. Let's put it on the paper.

The keyword of our study needs to be in the focus point. So let's put it in the center. And let's position percent values around it. It has to be funky. So let's choose a chaotic disposition of lines. circle around the text will also get their attention.

Now, how can we even right here key to all this information, obviously, with the right mass, and here it is a modern, funny and chaotic graph that is ready to be read out and pleasant to watch. As you can see, you don't need hundreds of concepts to create something good. Just an idea about few essential things. Build your graph, experiment and have some fun with new layouts. Guys, we are now ready to enter the world of colors and textures. See you in the next video.

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