The Colors - Part 1

Graphic Design: The Quick Guide The basic elements of Graphic Design
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Transcript

In this video, we will talk about colors as well as importance of textures. textures can refer to the actual surface of the design, or its visual appearance. In the first case, the observer can touch the texture. In the second case, textures is implied through the style of design. breach layered graphics can create visual textures that mirrors actual ones. Now, let's talk about colors.

Let's start from pointing out an important concept that it's often being misunderstood. Which are the primary colors. The answer is, it depends. There are two types of color synthesis subtractive and addictive. If you're painting or printing something, primary colors like yellow, cyan, and magenta. In fact, you're using subtractive synthesis.

If you're working on your computer, you're using addictive synthesis and practice many colors will be red, green, and blue. There are much more colors than we can see. And we can create. By combining two primary colors together, we can think secondary colors, and so on. Here's the funny thing. red, green and blue are secondary colors for subtractive synthesis, and yellow, cyan and magenta are the secondary colors for addictive synthesis.

There is a physical reason for that magic. We want to talk about it now, since it's quite a long topic, but I suggest you to check it out. Really Useful instrument for designers is the color wheel. In this graph, we can see which colors are perceived as close to each other and which are distant. Colors close to each other will give us a sense of harmony and continuty while distant from each other's will give us a sense of tension. The term harmonized Sounds nice pleasant, although some of them may look washed out, like yellow green, or too dark and wait too similar, like blue or purple, contrasting colors appearing different segments of the color wheel.

The further from one another, the more contrasting. While contrast is often needed to provide optimal readability, such as high contrast between background and text. Some contrasting colors when positioned side by side, can appear to vibrate and they are very tiring to the eye. complimentary colors appear in opposite sides of the color wheel. Complimentary is often confused with complimentary complementing colors may also be complimentary but not always. Adjacent contrasting and complimentary colors combinations can often be improved by using shapes are creating additional contrast with black or white.

We will talk about them in the next video, together with other important concepts

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