Introduction to Digital Marketing

33 minutes
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  • An introduction to digital marketing and why your business must start building your brand, acquiring leads, and doing business online
  • An understanding of the digital marketing landscape and what it means to you and your business
  • What are the huge shifts and big trends that have transformed the status-quo?
  • How technology and social media are bringing people closer than ever before?
  • What we can learn from Amazon in terms of disrupting the traditional industries and how we can benefit from it
  • What is digital marketing? What are the different facets of digital marketing?
  • What are the huge shifts and big trends that have transformed the status-quo?
  • How technology and social media are bringing people closer than ever before?
  • What we can learn from Amazon in terms of disrupting the traditional industries and how we can benefit from it?
  • 4 Case studies- Dacia (Facebook Ads), Gucci (Instagram), Dollar Shave Club (YouTube), Individuals as Brands
  • Advantages of digital marketing
  • Key differences between marketing and selling
  • What does digital marketing mean to you?
  • In spite of the huge potential it possesses, what are the key challenges facing the digital marketing industry?

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