You'll learn and accumulate knowledge of the cutting-edge industry and various digital marketing strategies that you can use across various social media platforms.
If you're a startup, early-stage founder, executive leader, or CEO, it will help you expedite your learning curve so that you can quickly inject strategies and techniques and get started quickly, effectively, and efficiently. If you're a career professional, marketing manager, or brand strategist, with the techniques taught in this course, you can powerfully brand yourself so that you can become a sought-after candidate in the job market.
In this masterclass, I'm teaming up with Greg Rollett, an Emmy Award-Winning Producer and CEO of Ambitious Media to deliver to you the best of the digital marketing strategies from soup to nuts. We'll take you on the journey together with us to the promised land of digital marketing.
I've structured my course in 7 modules in such a way that these modules are simple and straight-forward so as to make it easier for you to learn the various aspects of digital marketing.
Module 1: Introduction to digital marketing
I will cover an introduction to digital marketing, different facets of digital marketing, what it means to you and your business/ profession. I will get into how technology, the internet, and social media are bringing people closer than ever before and why you shouldn’t neglect it, what are the huge shifts that have transformed the status-quo and how you should take advantage of it. I will also cover what we can learn from Amazon in terms of disrupting the traditional industries and how we can benefit from it.
I will then get into 4 case studies:
Finally, I will cover the advantages of digital marketing, key differences between Marketing and Selling, and the key challenges facing the Digital Marketing industry.
Module 2: Conduct your digital marketing audit
In this module, I will talk about what the digital marketing audit is, its importance and why should you conduct it first before getting excited about digital marketing, branding, and social media.
What are the key elements of a marketing audit, identify the gaps and what steps you need to undertake to perform a marketing audit:
Module 3: Build your unstoppable brand
Your brand should allow your customers to recognize the unique sense of differentiation compared to your competition. Here, I will cover what is branding and how the term has evolved from what it used to be, and what is its modern connotation. I will also bust certain myths in terms of when business owners think they don’t have a strong brand of their own.
I will talk about the importance of building your brand, building your online presence, how to build your brand, difference between personal and business brands. I will then talk about the importance of defining your USP (unique selling proposition) and the steps to create it.
Module 4: Dominate social media
As soon as you enter the social media ballgame, you will realize that the field is bigger than you’ve imagined. Here, I describe what is social media ecosystem is and how to create your own ecosystem.
I talk about discovering 8 elements of why social media is exactly where your customers are spending their time and why you need to turn your attention there. Also, discover that social media is an equal opportunity medium no matter your business size
Finally, I cover 8 ways on how to dominate social media.
Module 5: Content marketing crash course
Content is the cornerstone of any digital marketing strategy and you shouldn’t underestimate its power. Content marketing is a specialized approach to create, publish and distribute content for your online audience. I give an overview of what content marketing is and why it is the heart and soul of digital marketing, examples of different types of content, content marketing goals and objectives, 7 reasons why you need to create great content
Then, I cover my best strategies for creating compelling content so you can go and produce your own content immediately and become the “go-to” expert for your marketplace.
Finally, I cover basic rules of content marketing, 4 content marketing setup strategies, the fastest ways to create real value through your content, and how to create your content marketing game plan using 7 key strategies
Module 6: Internet traffic and lead generation
Getting a consistent flow of traffic is one of the key challenges you will have to overcome. With an explosive promise of digital marketing comes high competition. Thus, every passing day presents a challenge to drive traffic. This is because no traffic means no leads, no leads mean no customers and no customers means no revenues.
In this module, I cover the importance of traffic in relation to customers and revenues, understand what a marketing funnel is and how you can take your prospects on a journey from being a cold lead to becoming a paying customer, 5 steps involved in the marketing funnel.
I end this module by covering 9 best strategies to drive traffic, attract leads and generate sales:
Module 7: Closing deals and acquire customers
Once a lead is generated, it’s all about making sure that those leads turn into sales. Thus, you’ve to successfully manage to close the deals. Digital marketing is a process that, when well-planned, can map out your customers’ journey all the way from the beginning to the end.
At this point, you're looking for "money in the pocket".
f you've done everything right,
8 ways to close the deals:
Summary:
With the skills learned in this digital marketing masterclass, you can:
What do you get when you enroll in the digital marketing masterclass?
Who should take this course?