There are so many reasons as to why you should focus on your Instagram. Instagram is a huge touch point for your customers to engage with your brand. According to Adweek, 80% of Instagram users voluntarily connect with brands on Instagram. People also engage 10 times more with brands on Instagram versus Facebook. Having a strong and concise Instagram that ties into your USP will help build your brand awareness and compelling presence online. Later in this class, we will touch on what makes a compelling grid and how to engage your customers through a narrative and an overall consistent look and feel.
Instagram is good at helping you sell your brand while growing organically. Remember, you are working to create a perception of your brand as well. So how does branding tie into Instagram? how you present yourself on every platform matters. If you have an amazing in store experience and then a poorly branded Instagram, this will create a negative gut feeling in your customer. We've all seen some amazingly branded Instagrams they created Feeling a tone and a perception in our minds.
Instagram is also a powerful tool used to show us a brand's narrative and to show us ultimately what they stand for. So have you guys ever had a conversation with a friend and you get on the topic of Instagram? And then all of a sudden you're going back and forth saying, Oh, hey, have you seen this girl on Instagram? Or hey, do you know this brand on Instagram? Have you seen what they post? So that's the ideal goal is to be one of those brands that people want to share on Instagram.
And that comes from being unique and having something different to say, whether that's through your photography style, maybe you're an artist, your style as an artist, maybe it's a message you're sharing, whatever it is, it needs to be compelling, and it needs to be shareable. So people need to be excited about it. That's not easy. There is a lot of content out there and a lot of it's lacking. So make sure that you're thinking about the things we're talking about, which is your story, your tone and the colors you're using to be compelling and to be a brand that people want to share. Your USP will be the driving force behind your branded Instagram and it will also ultimately get you attention if you do it right.
Branding is all about creating something compelling and different. We will review the USP in the next lesson.