LEVEL 2 Listening Test | Group 2

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Transcript

Inbound marketing is a technique for drawing customers and prospects to products and services via content marketing, social media marketing, search engine optimization and branding. Inbound Marketing is a technique for drawing customers and prospects to products and services via content marketing, social media marketing, search engine optimization and branding. engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. And engagement rate is a metric that measures the level of engagement that a piece of creative content is receiving from an audience. It shows how much people interact with the content.

Crowd sourced content is information material or opinion solicited from subject matter experts, customers, freelancers or the online community. crowd sourced content is information material or opinion solicited from subject matter experts, customers, freelancers or the online community. Growth Hacking is a process of rapid experimentation across the marketing funnel, product development, sales segments and other areas to increase the size of a business. Growth Hacking is a process of rapid experimentation across the marketing funnel, product development, sales segments and other areas to increase the size of a business. This an educational infographic is a highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts and information in a simple, straightforward and visual way. And educational infographic is a highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts and information in a simple, straightforward and visual way.

A global brand is a brand that is recognized through much of the world and companies using this unified approach. Use a similar marketing strategy to support the brand and its development everywhere. A global brand is a brand that is recognized through much of the world, and companies using this unified approach use a similar marketing strategy to support the brand and its development everywhere. A key performance indicator or KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives. organizations use KPIs to evaluate their success at routine targets. A key performance indicator or KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives.

Organizations use KPIs to evaluate their success at routine targets. Drip marketing is a communication strategy that sends or drips a pre prepared set of messages to customers over time in the form of email newsletters, postcards, and social networks. Drip marketing is a communication strategy that sends or drips a pre prepared set of messages. to customers over time in the form of email newsletters, postcards, and social networks. A keyword phrase is generally two or more words that are used by advertisers in search engine optimization, or by visitors who are using search engines in a desire to find information based on that particular phrase. A keyword phrase is generally two or more words that are used by advertisers in search engine optimization, or by visitors who are using search engines in a desire to find information based on that particular phrase.

Emotional branding refers To the practice of building brands that appeal directly to a consumers emotional state needs and aspirations. Emotional branding refers to the practice of building brands that appeal directly to a consumers emotional state needs and aspirations.

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