Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. In other words, brand equity is when customers like certain labels and companies more than others. People like to buy products with brand names that make them feel good. Let's break the phrase brand equity into syllables in two parts. The first part brand sounds like the word brand and rhymes with sand and hand. The second Part EQ sounds like the EC k sound in the words neck and spec.

The third part with sounds like the W sound in the words with and when. The fourth part t sounds like the word T and rhymes with free and ni. Now, repeat after me Brand X quit t brand equity t brand equity brand equity that company's brand equity has risen steadily over the years. I agree. Most customers recognize and want to buy their products, their brand equity is enviable. If we don't do something about our declining brand equity, we'll be out of business next month.

I don't know about you, but I've already been hired by another company with great brand equity.